Senior Director Media
About The Position
The Senior Director, Media is responsible for the success of a book of client business and associated team members. As a leader within the media team, this individual will provide strategic leadership while still demonstrating a deep knowledge of tactical “how-to” and data analysis. This individual will also remain current on industry trends. The key objectives for this role are twofold: 1) to ensure the clients represented under this individual’s book of business are thrilled with DAC as their agency partner and 2) to be viewed as a leader by the team of subject matter experts that report to them, senior client contacts, and internal leadership.
Requirements
- 12+ years of relevant experience in digital media
- At least 7 years of proven experience developing teams of digital media professionals
- Effective and impactful communication at all levels
- Demonstrable experience with enterprise level client campaigns
- Demonstrable presentation skills (creation of materials and in-room presentation)
- Solid knowledge of tactics, vendors, methodologies, betas, and industry trends and topics
- A growth mindset for expanding opportunities within the client base
- Eager to understand, test and implement new methodologies with a view to improving service offering
- Solid track record of growing clients and teams
Nice To Haves
- Experience across multiple industry verticals is preferred
Responsibilities
- Provide strategic leadership and guidance to Media SMEs in development and execution of client programs to meet campaign objectives
- Oversee the development of media team members under this role’s management
- Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
- Tactical experience and knowledge should encompass SEM, Display/Programmatic, and Paid Social media at a minimum
- Experience with additional digital channels/tactics, ad operations, media planning/buying, eCommerce/marketplace advertising, tracking/analytics, feed optimization, and audience creation in DMPs would all be pluses
- Act as the escalation point for clients; identify and secure the appropriate DAC resources to solve for issues as required
- Assist in development of new business pitch materials; attend and present in pitches
- Ensure appropriate quoting (hours/fees) and profitable execution of client programs
- Track and measure media program health and report on it to Vice President of Digital Media, agency executives and account teams, as required
- Assist Senior Vice President of Digital Media with resource management/staffing, special projects, and operational management as required
- Work collaboratively with media team members to oversee and improve internal processes to provide high-quality service for clients
- Support internal training initiatives including (co)authoring materials and leading training sessions
- Cultivate meaningful relationships with key vendor/platform partners
- Provide thought leadership (blog posts, POVs, speaking engagements, etc.)
Benefits
- Competitive salary and comprehensive health benefits
- Generous PTO, wellness initiatives and parental leave
- Retirement saving plans
- Opportunities for continued learning and professional development
- A supportive, collaborative, and casual work environment
- health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
