Senior Director, Marketing - Tyvaso IPF

United Therapeutics • Rtp, NC

17d

About The Position

This is a once in a career opportunity that combines a dreamy culture with the opportunity to have all eyes on you and launch a product with a huge unmet medical need. We are looking for our human who has experience leading a team with kindness and launch experience in the pharma rare disease space. The Senior Director, Marketing – Tyvaso IPF will lead strategic and tactical planning for disease state education and branded communications targeting both patient and healthcare professional audiences. Interested? Apply here – we can’t wait to chat!

Requirements

• Bachelor's degree with 15+ years of pharmaceutical product marketing experience or a masters degree with 13+ years of pharmaceutical product marketing experience
• 6+ years experience of direct people management
• Experience leading the launch of a new product or indication specific to pharma or rare disease
• 30% travel

Nice To Haves

• Master’s Degree
• 6+ years of sales experience
• Marketing experience in IPF

Responsibilities

• Leverage market insights and competitive intelligence to uncover growth opportunities and shape strategic decisions.
• Drive brand differentiation by leading the development of launch strategies, integrated tactics, and budget planning through data-driven analysis and comprehensive market evaluation.
• Oversee the development of a compelling HCP-focused product positioning, messaging, and value propositions that differentiate the brand and drive engagement.
• Create disease state education and branded promotional campaigns designed to deliver measurable impact and achieve organizational objectives.
• Manage the development of a campaign to drive patient engagement by leveraging deep insights into the patient journey to craft impactful, personalized experiences.
• Design and execute a comprehensive, integrated media strategy across CRM, web, omni-channel digital platforms, SEO/SEM, and other patient-focused channels to maximize reach and engagement.
• Develop and optimize customer segmentation, targeting strategies, and performance KPIs to unlock growth opportunities.
• Partner with customer-facing teams to execute high-impact launch plans and consistently exceed performance milestones.
• Foster seamless cross-functional collaboration and alignment across Operations, Sales, Field Marketing, Sales Training, Patient Support, and Payer teams.
• Champion integrated execution to ensure launch strategies are delivered with precision and impact.
• Cultivate and strengthen strategic relationships with Key Opinion Leaders (KOLs) to amplify brand influence and credibility.
• Lead advisory boards, speaker bureau programs, and congress planning to drive engagement and position the brand as a thought leader within the therapeutic space.
• Foster strategic partnerships and collaborate closely with internal stakeholders—including Medical Affairs, Regulatory, Legal, and Strategic Operations—to ensure compliance, accelerate decision-making, and maintain alignment with overarching brand objectives
• Lead partnerships with external vendors including creative agency of record, medical communications and ensure timeline deliverable of marketing tactics
• Assist in conducting market research, analyzing competitive landscape and collecting, managing, and disseminating competitive intelligence within the organization
• Promote a high-performance, results-driven team culture that champions ownership, accountability, and strategic thinking. Inspire initiative and collaboration while securing organizational alignment and support across all levels to accelerate brand success.
• Exhibit strategic vision and executional excellence to deliver impactful brand outcomes. Apply critical problem-solving and data-driven insights to overcome challenges and achieve ambitious objectives.
• Develop annual brand plans & supporting budgets. Ensure adherence to budget and optimal ROI on spend.
• Direct and manage direct reports to include responsibilities for training, goal setting & achievement, performance evaluations/management, coaching, mentoring, career development and provide support for recruitment process (as needed)
• Perform other duties as assigned

Benefits

• Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more.
• For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees