Senior Director, Marketing
About The Position
Coalfire is on a mission to make the world a safer place by solving our clients' hardest cybersecurity challenges. We work at the cutting edge of technology to advise, assess, automate, and ultimately help companies navigate the ever-changing cybersecurity landscape. We are headquartered in Chicago, Illinois with offices across the U.S. and U.K., and we support clients around the world. The Senior Director will drive the development and execution of integrated marketing strategies and campaigns to drive awareness, engagement, and pipeline growth for specific service lines at Coalfire. This individual will be responsible for building and managing a comprehensive marketing plan—partnering with cross-functional teams to deliver targeted messaging, measurable outcomes, and marketing programs that drive business impact. The Senior Director will be responsible for driving strategy and lead generation for two growing service lines. This role will also supervise one team member and have the opportunity to collaborate together to grow leads for the business.
Requirements
- 8-10+ years of B2B marketing experience, preferably in cybersecurity, tech, or professional services
- Proven experience planning and executing integrated campaigns that generate demand and pipeline
- Strong understanding of the B2B buyer journey and sales funnel
- Excellent project management and organizational skills; ability to manage multiple campaigns simultaneously
- Analytical mindset with experience measuring performance and reporting on marketing KPIs
- Strong collaboration and communication skills to work across teams and with subject matter experts
- Experience with marketing platforms such as Salesforce, DemandBase, Wrike, Sprout Social
- Bachelor's degree in Marketing, Business, Communications, or a related field and/or equivalent experience
Responsibilities
- Own the end-to-end marketing plan and campaign calendar for an assigned service line
- Develop and execute multi-channel marketing strategies that align with sales goals and business priorities
- Work closely with content development and creative teams to develop compelling messaging and campaign assets
- Launch and manage campaigns across channels including email, digital ads, social media, content syndication, webinars, and events
- Coordinate with sales to enable outreach and follow-up strategies, including account-based marketing (ABM) programs
- Analyze campaign performance, track KPIs (e.g., MQLs, pipeline contribution, conversion rates), and report results to stakeholders
- Optimize campaigns based on performance insights and market feedback
- Project manage and ensure timely delivery of programs
- Monitor competitor activity and industry trends to inform campaign planning and differentiation
- Ensure consistent brand messaging across all touchpoints and buyer journey stages
- Supervises one team member and work together to develop the content strategy for two growing service lines
Benefits
- flexible work model
- flexible time off
- paid parental leave
- certification and training reimbursement
- digital mental health and wellbeing support membership
- comprehensive insurance options
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What This Job Offers
Job Type
Full-time
Career Level
Director
