Senior Director, Marketing

Vertical Bridge•Delray Beach, FL

2d•Onsite

About The Position

This position will lead the marketing department with planning, implementing, executing, and tracking strategic marketing and branding plans. This role will be responsible for content creation and management, assisting in developing effective and innovative brand strategies, managing social media strategy and the company’s online presence, responsible for internal and external communication and efforts. Accountable for building, growing, and inspiring a team of marketing professionals.

Requirements

Four-year degree preferred, preferably in marketing, communications, or another related field
Minimum 5-7 years of Marketing or Communications experience required
Minimum 3-5 years of proven leadership experience in building and growing a high performing team
Prior experience working with various digital, creative, and marketing technology tools such as HubSpot, Webflow, Adobe Creative Cloud and Salesforce
Proficient user of Microsoft Outlook, Word, Excel, and PowerPoint
Strong written, editing, and oral communication skills, including the ability to present ideas and suggestions clearly and effectively
Demonstrated mastery in balancing multiple tasks with the ability to meet deadlines in a fast-paced, changing environment
Effective in an entrepreneurial culture, working independently and as part of a team

Responsibilities

Develop and oversee marketing team strategies: Ensuring the strategies align with Vertical Bridge’s goals and objectives
Create and implement brand, marketing, and communication strategies for Vertical Bridge
Lead the implementation and execution of strategies leveraging the marketing team, internal and external resources
Collaborate and create impactful internal branding strategies; corporate marketing and communication materials, including brochures, presentations, email signatures, social media content and more
Conduct market research and analyze industry trends
Develop long-form and short-form writing for blogs, emails, letters, press releases, social media, etc.
Lead and manage the marketing team through concept creation, approvals, and optimizations
Develop, manage, and update content on Vertical Bridge’s website to reflect desired brand and image strategies
Partner in the review and editing of external communication efforts, to include press releases and articles
Drive press and media exposure in collaboration with external agencies
Develop messaging, talking points, FAQs, and other communications to our Vertical Bridge team
Conduct monthly analysis of marketing strategy and efforts, providing results and any corresponding recommendations