Senior Director, Marketing Operations

OUTFRONT Media • New York, NY

2d

About The Position

We are one of North America’s most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team! The Senior Director, Marketing Operations owns the strategy and execution of Marketing Operations across data, systems, and process so marketing spend turns into measurable pipeline and revenue. This leader runs the operating rhythm that connects performance marketing, owned media, automation, and analytics, while partnering with Sales, RevOps, Legal, and Technology to maintain one shared truth from click to contract. Scope Leads Marketing Operations and manages a team of 4 plus agency and vendor partners Owns the MarTech operating model: governance, roadmap, vendor management, integration requirements, and platform performance Reports into Performance Marketing and partners closely with RevOps, Sales, Legal, Ad Operations and Technology Services across shared systems and outcomes Direct accountability for marketing measurement, lead lifecycle operations (scoring, routing, enrichment), and reliability of the marketing data pipeline Supports Sales productivity through better lead quality, faster routing, and clean marketing-to-CRM handoff

Requirements

• 12+ years across marketing operations, marketing technology, digital demand generation, or analytics in an enterprise environment
• Hands-on ownership of Marketing Automation platforms, with deep understanding of CRM integration: Marketing Automation (HubSpot or Salesforce Marketing Cloud)
• CMS (headless CMS experience)
• CRM (Salesforce)
• Customer Data Platforms (Segment, Lytics, or similar)
• Analytics and BI platforms (Google Analytics, Snowflake, Looker, Sigma, or similar)
• Proven measurement frameworks connecting marketing activity to pipeline and revenue
• Experience designing lead scoring, routing, and enrichment workflows that improve speed and quality
• Vendor and budget ownership ($1M+); comfort partnering with procurement and running RFPs along with managing ongoing performance
• People leadership experience: hiring, coaching, prioritization across a portfolio of initiatives
• Strong oral and written communication skills with ability to present to executive leadership

Nice To Haves

• Experience in media, advertising, or B2B services industries
• Familiarity with paid media operations (Google Ads, LinkedIn, Meta advertising platforms)
• Experience with AI-powered marketing tools, automation, and Generative Engine Optimization
• Background in CMS migrations and platform consolidations (headless CMS experience a plus)
• Experience with data warehouse integrations and ETL processes
• Offline conversion implementation and value-based bidding optimization

Responsibilities

• Marketing Operations Strategy and Operating Rhythm Set a multi-year roadmap that translates GTM goals into a sequenced plan across people, process, data, and platforms
• Run weekly and monthly operating cadence: KPI reviews, campaign intake and prioritization, project status, and quarterly business reviews with Marketing and Sales leadership
• Define and maintain standards for campaign build, tracking, tagging, documentation, and change management
• Full-Funnel Measurement and Analytics Deliver reporting that connects spend and engagement to pipeline stages and closed-won revenue, with visibility by channel, market, segment, and initiative
• Automate dashboards and scorecards to reduce manual reporting and increase decision speed
• Maintain attribution and measurement framework, including offline conversion feedback loops to paid media platforms
• MarTech Architecture, Integration, and Governance Own the day-to-day health and evolution of the marketing stack (MAP, CMS, CDP, analytics, enrichment, web conversion tooling)
• Own integration requirements and data contracts between marketing platforms and CRM (Salesforce as the system of record)
• Lead major platform evaluations, RFPs, migrations, and cutovers across the MarTech stack. Establish data governance for identity resolution, de-duplication, consent/preference management, and ongoing data quality monitoring
• Lead Lifecycle Operations (MQL-to-SQL Velocity) Design and continuously improve lead scoring models that combine firmographic fit, intent signals, and engagement data
• Own lead routing logic, SLAs, and exception handling with RevOps; ensure every routed lead is actionable
• Implement enrichment and validation workflows that improve lead match rates and reduce time wasted on low-quality demand
• Demand Generation Operations (Paid + Organic) Provide operational leadership for paid search and paid social: conversion tracking, audiences, landing page alignment, and measurement of ROAS and lead quality
• Enable advanced bidding and optimization by sending qualified outcomes back to ad platforms (offline conversions and value-based signals)
• Own SEO and Generative Engine Optimization (GEO) operations: structured content, technical hygiene, and measurement of referral traffic and qualified pipeline from AI-driven discovery
• Owned Media and Digital Experiences Modernize OUTFRONT.com publishing operations and conversion performance: landing pages, forms, CRO testing, personalization, and content governance
• Partner on internal and customer-facing digital experiences that require MOps inputs (intranet governance, customer portal measurement, self-serve experience support)
• Budget, Vendor, and Resource Management Own MarTech and performance marketing operations budgets: planning, forecasting, spend governance, and ROI accountability
• Manage vendor selection, contracts, onboarding, and performance scorecards for agencies and software partners
• Build business cases that translate platform investments into measurable operational or revenue impact
• Team Leadership and Capability Building Hire, coach, and develop a high-performing team with clear roles, priorities, and growth paths
• Create training, playbooks, and documentation so Marketing and Sales teams adopt new processes quickly and consistently
• Promote an AI-first automation mindset while maintaining rigorous QA and compliance

Benefits

• OUTFRONT offers a comprehensive benefits program including:
• Medical, Dental, Vision (including same and opposite-sex domestic partners)
• HSA and FSA plans, Family Benefits, Pet Benefits
• 401(k) Plan with an Employer Match
• Paid Time Off, Commuter Benefits, Educational Assistance
• Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed