Senior Director, Digital Marketing & Operations

Rithum LinkedIn Board • Raleigh, NC

3d • $170,000 - $240,000

About The Position

As the Senior Director, Digital Marketing & Operations, you are responsible for driving the overall digital strategy, ensuring that the website, SEO efforts, marketing automation and data analytics work in harmony to optimize business outcomes. You lead a team focused on improving user experience, driving organic traffic and conversions, overseeing and optimizing inbound lead flow/lifecycle and hand-off to Sales, enhancing marketing automation workflows and providing actionable insights through comprehensive reporting and analysis. You are critical to scaling digital marketing efforts and optimizing conversion rates to fuel revenue growth.

Requirements

• 12+ years of experience in marketing, with a focus on website management, SEO, marketing automation and analytics/reporting, with 8+ years in a leadership role high-growth B2B SaaS companies with $100M+ revenue.
• Proven track record of driving digital marketing strategy and improving website performance, SEO rankings and conversion rates.
• Expertise in using marketing automation tools, CRM and analytics platforms.
• Strong analytical skills with the ability to interpret complex data sets, develop reports and provide actionable insights for optimization.
• Excellent project management skills and the ability to manage multiple initiatives with tight deadlines.
• Strong leadership and communication skills, with experience building and mentoring high-performing teams.

Nice To Haves

• Bachelor’s degree in marketing, business or a related field; MBA is a plus.
• Experience in a high-growth SaaS or technology environment.
• Experience of overseeing developers working in an Agile/scrum methodology in Github and Jira. Prior DevOps experience managing sprints, technical infrastructure, scoping information architecture, and QA-ing deployments.
• Familiarity with advanced SEO tactics and tools, ranking in LLMs, and website conversion rate optimization practices (including personalization).
• Prior experience managing global marketing initiatives and working in multicultural environments.
• Experience of managing and integrating our martech a plus (Wordpress, Github, Pagely, AWS (S3 and EC2/LAMP), Marketo, 6sense, Salesforce, Pathfactory, Pendo, ReachDesk, Revsure, Trendemon, Wistia)

Responsibilities

• Oversee the development, optimization and performance of the company's website, ensuring it delivers a seamless user experience, aligns with the company’s brand and serves as an effective tool for lead generation and conversion.
• Develop and implement comprehensive SEO strategies that drive organic growth, improve search rankings (including LLMs) and increase website traffic. Stay ahead of search engine algorithm changes and continuously optimize on-page and technical SEO.
• Lead the strategy and execution of marketing automation platforms (e.g., Marketo, 6sense, etc.) to drive personalized marketing efforts, nurture leads through the funnel and enhance client engagement.
• Build and maintain a robust analytics infrastructure to track, report and analyze digital marketing performance. Develop dashboards and KPIs to monitor key metrics, including website traffic, conversions, lead quality and marketing ROI. Provide actionable insights to optimize performance across all marketing channels.
• Collaborate closely with demand generation, product marketing, content teams, RevOps, and sales to ensure that marketing initiatives align with business objectives and go-to-market strategies.
• Implement A/B testing strategies across web pages, email campaigns and marketing workflows to continuously optimize conversion rates and user engagement.
• Work closely with external vendors, agencies and partners to execute marketing initiatives.
• Evaluate and optimize the marketing technology stack, ensuring effective use of tools like marketing automation platforms, CRM, analytics tools and SEO tools.
• Stay current on digital marketing trends, best practices and new technologies, making recommendations to improve marketing capabilities and outcomes.
• Lead, mentor, and inspire a high-performing global Marketing team, fostering a culture of collaboration, accountability, and innovation.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app and the Employee Assistance Program
• $65/month Remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees