Director, Marketing Digital Platform Operations

Bristol Myers Squibb • Princeton, NJ

16h

About The Position

The Director, Marketing Digital Operations, will be pivotal in advancing BMS’s Rewire Marketing approach, championing the development and execution of a best-in-class, AI-driven marketing digital platforms. This leader will shape, drive, and implement the marketing technologies needed to realize our AI Commercialization vision. Reporting to the Executive Director of Marketing & Launch Excellence, the role requires a unique blend of commercial acumen, especially around commercial launches, marketing fundamentals and digital expertise. This individual will be responsible for leading the adoption and embedding across brand team of innovative digital/AI capabilities to support brand teams in decision making. This role will also work closely across the brand teams, AOR and other 3rd party partners to identify innovative digital tools that integrate into key business process and further support brand teams in effective and accelerated decision making to shape brand strategy aligned to re-wiring marketing. This role will closely partner with the Senior Director of Brand & Launch Excellence, Executive Director of Marketing Tech Evolution, IT and priority brand teams. The role will have 2 direct reports that focus on the evolution of the Launch Excellence Playbook along with a team of SAM AI (Strategic Asset Management AI Platform) Content Managers. Success in this role hinges on an ability to build strong cross-functional relationships, influence stakeholders at every level, and balance commercial priorities with technical requirements to accelerate marketing performance and position BMS as a leader in AI/digital driven commercialization.

Requirements

• Advanced degree in business, marketing, technology, or related field preferred
• Minimum 8 years’ experience in commercial marketing or commercialization roles within the pharmaceutical, biotechnology, or healthcare industry
• Strong commercial acumen and the ability to translate business needs into technical requirements for scalable solutions
• Proven experience in leading large-scale marketing capability transformations, with a strong track record of driving digital and AI-enabled initiatives
• Exceptional stakeholder management and cross-functional collaboration skills
• Deep understanding of marketing technology platforms, including experience with digital marketing solutions and content management systems
• Demonstrated expertise in partnering with IT, Legal, and Regulatory teams to implement and evolve technology-enabled review and approval workflows
• Analytical mindset, proficient in measuring technology adoption and marketing performance through data and KPI
• Outstanding communication, influencing, and leadership skills, with the ability to drive change, and represent marketing capability priorities across senior leadership
• Demonstrated ability to develop and grow direct reports
• Ability to travel up to 30% to engage with global teams and stakeholders

Responsibilities

• Set the vision, identify and develop innovative digital solutions that enable brand teams to accelerate decision making
• Evolve the Launch Excellence Playbook to integrate additional AI learning skills
• Lead the Launch Excellence operations team to ensure timely onboarding of new brand teams, metric reports.
• Evolve the Launch Excellence Playbook to include key analogs based on prior launches, e.g. financial costs for deliverables, best practices across launch scenarios
• Partner with brand leads to source, train and manage leased workers that support the launch management of priority brands
• Manage partner BeeLine that supports leased workers
• Drive the adoption of SAM Ai across the Commercialization organization. Develop the cadence of onboarding new brands
• Evolve SAM AI to continue to elevate the capabilities based on brand team feedback
• Train, manage the SAM AI Content Managers (4 headcount in addition to 2-4 leased workers) ensuring documents are managed, QCed and meet the established criteria
• Partner with brand teams to understand unmet needs to integrate into future platforms
• Leverage our approved AORs to introduce advanced digital capabilities
• Excellent communication skills
• Ability to work efficiently and partner with external agencies/consultants
• Excellent financial management
• Lead and mentor direct reports

Benefits

• Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Director