Senior Marketing Director

Corebridge Financial • Los Angeles, CA

21d • $145,000 - $160,000 • Hybrid

About The Position

As Senior Marketing Director for our annuity products, you will be responsible for the strategic development and end-to-end management of product, firm and channel campaigns to drive business and distribution goals at Corebridge Financial. You will work daily with multiple teams including sales, strategic accounts, and product management, as well as digital marketing, web teams and outside agencies on all product related content, tools, and communications. This includes integrating data-driven analytics and targeted segmentation in campaign development and success measurement, as well as providing editorial and technical expertise in developing, writing and launching strategic annuity content and programs. As a senior level marketer, you’ll have the ability to effectively manage the content creation process and to be able to have constructive calls, real-time, to discuss positioning and other marketing related items as they arise. Along with facilitating compliance, product management, actuarial and creative reviews and approvals. The Senior Marketing Director requires a unique blend of creative thinking, an analytical mindset, tactical execution, leadership, and strong communication and writing skills. You will play an instrumental role in helping Corebridge Financial create and execute strategic marketing plans to meet annual sales goals.

Requirements

• BS/BA degree required; MBA preferred.
• 10+ years of professional marketing experience; experience marketing annuities required.
• Knowledge of annuity products and a solid understanding of financial services in general.
• Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with others, including other business units.
• Strong writing and communication skills
• Demonstrated success in project management, from conception through planning and implementation, with experience in implementing marketing programs across multiple channels and media.
• Ability to cope with change and thrive in a fast-paced environment.
• Proficiency with MS Office Suite and MS CoPilot.

Nice To Haves

• Experience with Salesforce Marketing Cloud is a plus!

Responsibilities

• Develop and execute strategic marketing plans, with specific focus on annuity products (RILA, Indexed, Variable and Fixed), using data analytics to segment, target and measure effectively.
• Co-create and implement results-oriented marketing, communication, and product promotions across digital media while collaborating with the sales team and product management.
• Collaboratively write and edit customer and advisor facing content (including product marketing copy and required disclosures) to simplify and complex concepts into a plain English, finished format across digital and print media.
• Lead the development of digital tools used in the annuity evaluation and sales process, including product-specific as well as value-add calculators.
• Manage inventory of materials related to the annuity product line to maximize cost savings while maintaining quality standards and wholesaler & agent access to a wide variety of marketing materials.
• Manage specific aspects of marketing budget related to product line.
• Provide direction to creative partners in the development and execution of marketing materials.

Benefits

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

What This Job Offers

• Job Type: Full-time
• Career Level: Director