Senior Director/Director, Paid Marketing

TEGNA • Washington, NY

14d • $200,000 - $240,000

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. TEGNA is hiring a Paid Marketing Director to lead and transform how we acquire and grow audiences across CTV, mobile, social, programmatic, linear, and emerging channels . This role is responsible for building a high-performance paid marketing engine —one that drives efficient growth, improves creative effectiveness, and brings rigor to how we measure and scale performance. This is not a role for someone who manages campaigns at a distance. This is for a leader who has personally driven performance , built systems that scale, and can materially improve how paid marketing operates. Why This Role Matters TEGNA is shifting from linear and web audiences to owned platforms (mobile and CTV). Paid marketing is a critical lever in that transition. We are looking for someone who has: Turned paid marketing into a repeatable growth engine , not just a spend function Increased creative output and effectiveness through structured testing and iteration Brought clarity to measurement, attribution, and decision-making in complex environments Connected acquisition, product experience, and retention into a cohesive system This role is expected to materially improve performance , not maintain the status quo.

Requirements

• Has personally led and scaled multi-channel paid marketing programs , with clear ownership of performance outcomes (CAC, ROAS, LTV, retention, incrementality)
• Has driven measurable growth in consumer products or apps , ideally across mobile and/or CTV
• Brings deep, hands-on experience across major paid channels, including CTV , and has worked directly with platforms such as Roku, Fire TV, Samsung, Apple TV, or similar ecosystems
• Has built and operated high-velocity testing systems , particularly in creative, and can clearly articulate what drives performance and why
• Operates comfortably in ambiguous or imperfect data environments , using experimentation, attribution, and first-party data to inform decisions
• Has partnered closely with Product to improve first-party data collection, acquisition funnels, retargeting, and growth systems
• Is fluent in modern martech stacks , MMPs, and experimentation tooling
• Has built, led, and developed high-performing teams , and raised the bar on talent and execution
• Demonstrates a strong bias toward ownership, speed, and continuous improvement

Responsibilities

• Own and Improve Performance
• Build a High-Performance Creative System
• Strengthen Data, Measurement & Funnel Performance
• Build and Lead a High-Performing Team
• Integrate Across the Full Funnel

Benefits

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
• TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
• TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed