Senior Director, Marketing Operations and Performance

SGS•Remote, REMOTE

9d•$110,000 - $130,000•Hybrid

About The Position

The Senior Director, Marketing Operations & Performance is a strategic and highly analytical leader responsible for building and scaling our Marketing Operations and Analytics function. They will drive data-informed decision-making across the marketing organization, optimize performance across channels, and ensure operational excellence through best-in-class processes, tools, and insights. The ideal candidate blends deep analytical expertise with strong business acumen and has a proven track record of translating data into actionable marketing strategies that drive growth.

Requirements

Bachelor's degree from an accredited university in marketing and/or communications or related field of study
10+ years of experience in marketing operations, marketing analytics, or commercial operations within a complex, matrixed B2B organization
Experience in industries such as TIC, industrial services, engineering, or other highly technical, multi-service environments preferred
Proven track record of connecting marketing performance to revenue outcomes in long, consultative sales cycles
Deep expertise in CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
Strong analytical capabilities, including experience with BI tools (e.g., Tableau, Power BI) and data modeling
Experience working across multiple business lines, regions, and stakeholder groups
Exceptional stakeholder management skills, with the ability to influence senior leadership
Expert level English
Ability to manage and coordinate multiple projects in a fast-paced, highly professional environment.
Strong commercial acumen with an understanding of complex service portfolios
Ability to operate effectively in a matrixed, global organization
Data-driven with a pragmatic, execution-focused mindset
Skilled at translating technical data into business insights
Change leader with experience building capabilities from the ground up
Advanced experience with MS Office / 365 suite required.

Nice To Haves

Preferred experience & technical understanding of key marketing tools including with Monday.com
Advanced capabilities with Adobe Creative Suite, CRM Tools, Eloqua, Hub

Responsibilities

Develop and lead a robust analytics framework that connects marketing activity to pipeline, revenue, and margin across multiple service lines
Define and standardize KPIs across regions and LOBs (e.g., pipeline contribution, cost per opportunity, win rates, sales cycle velocity)
Build dashboards and executive reporting to provide visibility into performance at global, regional, and business line levels
Advance attribution models suited to long, complex B2B and account-based sales cycles
Translate data into actionable insights to inform go-to-market strategy, account prioritization, and vertical focus
Own and optimize the marketing technology ecosystem (e.g., CRM, marketing automation, intent data, analytics tools)
Partner closely with Sales Operations to align on funnel definitions, lead management, and reporting standards
Design and implement scalable lead and account management processes (including scoring, routing, and lifecycle management)
Ensure high standards of data quality, governance, and compliance across systems and regions
Martech stack strategy
Process design and governance
Campaign operations
Data infrastructure
Budget and resource management
Cross functional alignment with Sales, IT, and Finance
Identify opportunities to improve campaign effectiveness across digital, events, and field marketing in a highly technical B2B environment
Establish and scale test-and-learn frameworks to continuously improve conversion rates and ROI
Support strategic planning, forecasting, and budget allocation across industries and service lines
Enable more effective account-based marketing (ABM) and key account targeting strategies
Serve as a key advisor to the Head of Marketing & Communications, North America, and regional business leaders
Build and lead a high-performing Marketing Operations & Analytics team across the business lines.
Drive alignment across global, regional, and business line marketing teams
Champion a culture of data-driven decision-making, accountability, and continuous improvement