Senior Director, Marketing Intelligence & Decision Science

Freshworks•San Mateo, CA

2d•$255,000 - $315,000•Onsite

About The Position

The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks’ marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business. This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions. This leader will serve as a strategic partner across Marketing, Sales, Finance, RevOps, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.

Requirements

12+ years of experience across Marketing Analytics, Revenue Intelligence, Decision Science, GTM Strategy, Business Intelligence, or related disciplines within complex B2B SaaS or enterprise technology environments
Proven experience leading and modernizing high-performing analytics, intelligence, or performance measurement organizations
Strong experience building scalable measurement frameworks, forecasting models, attribution methodologies, experimentation programs, and executive performance reporting
Demonstrated ability to translate complex business and performance data into clear executive insights, recommendations, and action plans
Strong understanding of modern GTM and marketing data ecosystems including CRM, MAP, BI, CDP, data warehouse, and AI platforms
Experience partnering closely with Marketing, Sales, Finance, RevOps, IT, and Data Engineering teams to establish trusted data foundations and scalable intelligence infrastructure
Familiarity with advanced analytics, predictive modeling, segmentation, funnel optimization, and AI-enabled workflows and automation
Strong systems-thinking mindset with the ability to connect strategy, operations, data, technology, and business outcomes
Builder mentality with comfort operating in ambiguity, rolling up sleeves when needed, and leading teams through change
Exceptional executive communication and storytelling skills with the ability to influence senior stakeholders and represent business performance at the executive level
High business acumen with strong understanding of SaaS funnel mechanics, pipeline management, revenue models, and GTM performance drivers
Bachelor’s degree required

Nice To Haves

MBA preferred

Responsibilities

Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution
Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles
Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations
Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks
Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM
Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning
Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability
Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support
Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization
Drive adoption of data science and AI capabilities in practical, business-oriented ways
Partner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundations
Define the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-making
Improve data quality, transparency, accessibility, and confidence across Marketing and GTM performance reporting
Help shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms
Ensure scalable and sustainable infrastructure without duplicating or overstepping core IT ownership
Evolve business operating rhythm support from reactive reporting toward proactive, insight-led performance management
Modernize WBR, MBR, and QBR processes to improve executive visibility, decision-making, accountability, and alignment
Drive automation and simplification of reporting, analytics, and business insight generation
Reduce dependency on manual reporting processes and fragmented data workflows
Build scalable frameworks that balance agility, rigor, and operational efficiency
Build and lead a high-performing team spanning analytics, performance measurement, and decision science capabilities
Foster a culture of curiosity, experimentation, accountability, continuous improvement, and business partnership
Develop organizational capabilities in AI-enabled analytics, modern measurement practices, and data-driven decision-making
Influence cross-functional stakeholders at all levels of the organization through strong executive communication and partnership
Act as a strategic advisor to senior Marketing and GTM leadership