Senior Director, Marketing Finance

ResMed • San Diego, CA

11d • $215,000 - $270,000 • Remote

About The Position

The Finance team’s goal is to be a trusted and collaborative partner to all the businesses and functional teams that we work with, bringing business acumen, financial expertise and insights to aid decision-making and deliver value to our stakeholders. We strive to generate value through providing specialist advice and making recommendations to optimize decision making, delivering transparent processes and implementing governance and controls to mitigate risk. We are building a new Marketing Finance capability to support the next phase of our growth strategy. The Senior Director, Marketing Finance will serve as the senior Finance partner to our Marketing organization, helping shape how we invest across consumer, provider and digital marketing and bringing rigorous financial thinking to marketing strategy, measurement and resource allocation. This is not a traditional cost-management FP&A role. We are looking for a leader with deep Marketing Finance expertise who understands how marketing creates value and can work alongside Marketing leaders at the level of individual channels, campaigns, customer journeys and investment decisions. The successful candidate will build this capability from the ground up and establish what world-class Marketing Finance looks like for the company.

Requirements

• 12+ years of significant progressive finance experience, including 5-7 years of deep expertise in Marketing Finance.
• Demonstrated experience partnering directly with a CMO or senior Marketing leadership team.
• Strong experience supporting sophisticated consumer and/or digital marketing organizations.
• Deep understanding of marketing ROI, channel economics, customer acquisition, funnel conversion, attribution, incrementality and investment optimization.
• Experience evaluating and reallocating significant marketing investment portfolios.
• Ability to move comfortably between strategy and detailed marketing tactics.
• Demonstrated success building teams, processes or capabilities in an evolving environment.
• Strong commercial judgment and ability to influence senior executives.
• Ability to translate complex analytics into clear business decisions.

Nice To Haves

• Experience within consumer, digital, e-commerce, technology, subscription or other analytically sophisticated marketing environments is highly desirable.
• Healthcare or med-tech experience is a plus, but not required. We place greater value on deep Marketing Finance expertise and experience working with sophisticated marketing organizations.

Responsibilities

• Serve as a strategic financial partner to the CMO and senior Marketing leadership.
• Translate marketing strategy into investment choices, financial outcomes and measurable business objectives.
• Provide an independent, analytically rigorous perspective on where marketing dollars can create the greatest enterprise value.
• Help leadership make trade-offs across consumer, provider, digital, brand and other marketing investments.
• Develop frameworks to evaluate marketing ROI, incrementality, and effectiveness.
• Connect marketing investments to customer and provider behavior, funnel performance, revenue and long-term value creation.
• Partner with Marketing and analytics teams to improve measurement, attribution and performance transparency.
• Evaluate channel and campaign economics and identify opportunities to scale, optimize or redirect investment.
• Build financial frameworks that enable disciplined test-and-learn approaches to marketing investment.
• Design and build the company's Marketing Finance team and operating model.
• Establish consistent processes for marketing investment planning, forecasting and performance management.
• Create the KPIs, analytics and decision frameworks required to support Marketing leadership.
• Build a regular Marketing investment and performance review that focuses on outcomes and return, not simply spend versus budget.
• Bring external best practices and help raise the organization's overall capability in marketing investment management.
• Integrate marketing strategy and performance into the company's annual planning, forecasting and long-range planning processes.
• Develop scenarios that quantify the potential financial impact of incremental marketing investment.
• Partner across Finance, Commercial, Strategy, Analytics and other functions to connect marketing activity to broader business performance.
• Communicate insights and recommendations clearly to executive leadership.

Benefits

• comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.
• Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed