Senior Director, Integrated Media Planning

Omnicom Media Group US OMD•New York, NY

30d•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. We are seeking a Senior Director to lead the Strategic Vision for IAT including developing and executing integrated communications frameworks and plans. This role demands a strategic thinker who understands when, where, and how to motivate audiences to act in ways that drive business impact for our clients. The Senior Director will work closely with internal teams, cross-agency partners including influencer, creative, and PR agencies, and marketplace stakeholders to bring strategies to life with empathy and cultural insight.

Requirements

Bachelor’s degree from a four-year college or university (advanced degree a plus).
10+ years experience in integrated communications/media planning with a strong emphasis on strategic framework development.
Proven success in implementing holistic communications strategies that integrate creative, paid, earned media, CRM, digital content, and local activations.
Demonstrated ability to translate key insights into big ideas and actionable communications strategies.
Experience working collaboratively within integrated agency teams, including influencer, creative, and PR disciplines.
Experience handling large, fast-paced clients, preferably with beauty/skincare brands.
Strong leadership skills with a track record in managing and growing teams.
Advanced understanding of media fundamentals, data analytics, and measurement, with comfort navigating ambiguity and change.
Deep passion for consumer culture, trends, and motivations underpinning human behavior and brand engagement.

Nice To Haves

advanced degree a plus

Responsibilities

Develop and lead the integrated communications strategy and framework aligned with client’s brand vision and business objectives.
Synthesize quantitative and qualitative data to extract actionable insights that influence strategic direction and client outcomes.
Partner cross-functionally internally and with media, creative, influencer, and PR agency teams to ensure seamless execution of holistic marketing plans.
Inspire and lead teams and partners to uniquely leverage media, content, and culture to create innovative brand experiences that resonate with diverse audiences.
Serve as a thought leader and champion a collaborative “one-team” approach from initial brief through to post-campaign measurement.
Navigate the evolving communications and digital landscape, leveraging new technologies, emerging media, and cultural trends.
Manage and grow client relationships with a personal and solutions-oriented approach, ensuring satisfaction and alignment with strategic goals.
Provide inspiring leadership, mentoring, and development opportunities to team members, promoting innovation and professional growth.