Associate Director, Integrated Media Planning
About The Position
dentsu is seeking an Associate Director, Media Planning for one of our largest clients. You will join a supportive team and work with a client that sees us as a true partner. You will serve in an important leadership role. You will report directly into our SVP, Media Planning. You will also get to demonstrate your working knowledge of the media space (Traditional and Digital media) and available media research and systems. You will help manage the daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals.
Requirements
- 6+ years of total media planning experience in a large agency setting
- 6+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
- 6+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
- 3+ years of experience of leading multiple levels of direct reports in a large agency setting
- Understanding of planning sponsorship campaigns on a national level
- Experience promoting collaborative relationships with other teams
- Comfortable working with budgets/numbers and an understanding of mathematical concepts
Responsibilities
- Understanding of all media channels and experience coordinating across multiple media disciplines
- Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of media channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort overseeing and communicating directly with clients on questions and media plans
- Evaluate timelines and manage daily deliverables
- Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Manage a large media budget and flowchart
- Guide media channel selection and forward think on new opportunities
Benefits
- A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
- For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
