Media Director, Planning

IPG Mediabrands • New York, NY

3d

About The Position

As Director, Planning, you'll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You'll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Requirements

• Excellent written, verbal, and presentation skills
• High level of comfort presenting to all levels of clients and internal senior management
• Self-Starter, demonstrates initiative
• Ability to manage multiple projects simultaneously
• Thrives in fast paced environment; nimble, flexible, and solution-oriented
• Solid awareness of industry trends and planning/measurement models
• Ability to incorporate agency tools/practices/products

Nice To Haves

• 6-8 years of experience within integrated planning; 3+ years as a people manager
• Collaborative mindset; effective at communicating across multiple departments (client, broadcast buying team, analytics team, OOH team, etc.)
• Prioritizes mentorship and career development of team
• Proven track record with client relations and growing existing business

Responsibilities

• Understand client objectives and ensure translation into actionable and measurable media objectives, strategies, and plan KPIs.
• Manage and provide team leadership to the media plan process, including ideation formation, presentation, and implementation.
• Manage multiple campaigns at a time across multiple channels when needed.
• Manage the integration and partnership of internal cross functional SBU partners across client's business as appropriate.
• Work with SBU partners to ensure strategic alignment with performance-based campaigns (Search/Social/Programmatic).
• Lead relationships with SBU's, client agencies and internal teams to evaluate and select the right partners for investment.
• Work closely with strategy and analytics to identify appropriate data strategies to promote growth.
• Ensure plans deliver upon KPI's by providing measurement touch bases throughout the campaigns.
• Ensure full budget utilization, tracking and stewardship across all reporting markets - based on client specific needs.
• Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs
• Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
• Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
• Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions
• Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients
• Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work
• Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
• Team player - highly motivated and collaborative / leads by example
• Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients
• Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
• Capable of providing thought leadership and IP and developing innovative analytic offerings desired

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
• To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees