Senior Director, Industry Strategy (Advertising)

Zappi•New York, NY

8d•$190,000 - $200,000•Remote

About The Position

Zappi is seeking a senior advertising effectiveness and creative development expert to join their Marketing department as a Senior Director, Industry Strategy (Advertising). This role is crucial for strengthening Zappi's authority, differentiation, and commercial success in the advertising research and creative effectiveness space. The individual will act as a trusted expert, educator, and industry advocate externally, as well as a strategic, cross-functional subject matter expert and connective layer internally. The ideal candidate will have a proven track record of helping major brands understand advertising effectiveness, diagnose creative opportunities, improve campaign performance, and translate consumer insights into stronger creative decisions. They should be credible with senior leaders across Insights, Marketing, Brand, Media, Creative, Commercial, and Strategy, and possess the ability to connect methodological rigor with a modern, scalable approach to advertising research.

Requirements

10+ years of experience in creative development, ad testing, campaign strategy, consumer insights, advertising effectiveness, or market research.
Deep expertise in advertising research methodologies, including pre-market ad testing, creative diagnostics, campaign learning, norms, benchmarking, and KPI interpretation.
Experience working with enterprise brands and senior stakeholders across Insights, Marketing, Brand, Media, Creative, Commercial, or Strategy teams.
Strong understanding of how enterprise teams make advertising decisions, manage creative risk, and connect consumer insight to campaign performance.
Ability to translate complex advertising methodologies into clear commercial narratives, sales guidance, executive-level storytelling, and customer-facing POVs.
Experience supporting strategic sales, enterprise customer conversations, thought leadership, or consultative growth motions.
Exceptional communication, presentation, and storytelling skills, with comfort representing a company externally as a senior industry expert.

Nice To Haves

Consumer insights, brand, media, creative, or strategy teams
Advertising research, market research, or creative effectiveness consulting
Advertising effectiveness or creative development leadership
Senior roles within research, insights, ad tech, creative analytics, or marketing technology providers.

Responsibilities

Bring deep expertise in advertising strategy, creative effectiveness, campaign development, ad testing, and consumer research methodologies.
Act as a senior subject matter expert on creative testing, campaign diagnostics, norms, benchmarks, competitive dynamics, and market trends.
Understand how large enterprise organizations operate, including process, politics, agency dynamics, decision-making, budget pressures, stakeholder complexity, and media and creative timelines.
Stay ahead of emerging trends in advertising effectiveness, AI-generated creative, synthetic respondents, creative volume, digital and social testing, predictive models, and connected learning systems.
Function as a trusted internal advisor across the organization.
Work closely with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer engagements.
Help Product Marketing build messaging, frameworks, demos, POVs, enablement, competitive guidance, and customer-facing materials when expertise-level knowledge is needed.
Support enterprise opportunities as a strategic expert and advisor, speaking directly to customers and prospects when senior advertising expertise is needed.
Clarify where Zappi’s advertising solutions fit across the creative development lifecycle, from early creative exploration to validation, optimization, and connected learning.
Own the competitive intelligence program for advertising research and creative effectiveness, translating market, competitor, customer, and industry shifts into internal guidance and external-facing content.
Develop a visible external voice in the advertising effectiveness and creative development space.
Create thought leadership on the future of advertising research, better creative decision-making at scale, AI in creative development, synthetic methods in ad testing, and connected creative learning.
Speak at conferences, webinars, customer events, and industry forums.
Engage with analysts, strategic customers, and industry communities.
Co-create customer education materials and programs with Customer Marketing.
Translate customer realities, workflow needs, agency dynamics, and competitive gaps into actionable product and GTM recommendations.
Partner closely with Product, Research Science, and Commercialization teams.
Align with Product Marketing, Product, and Commercialization to pressure test emerging AI, synthetic, predictive, diagnostic, and connected-learning capabilities from both methodological and commercial perspectives.
Serve as a second voice outside of Product to help ensure product direction aligns with real-world customer workflows, buyer expectations, and unmet needs.

Benefits

Three company-paid mental health days of rest per year
Minimum of 20 days of paid time off per year, plus national holidays
Private medical healthcare cover
Group risk, life & disability contributions
Flexible working arrangements, including remote
Wellbeing benefits such as free yoga and access to trained therapists / counsellors
Enhanced parental leave policies
Free lunch in the office Tuesday-Thursday
Tax efficient pension contributions via salary sacrifice scheme
Salary sacrifice cycle to work scheme
Salary sacrifice nursery scheme
Tailored personal development through training allowances, coaching, mentorship and career frameworks