Senior Director, Head of Content Creative

Universal Music•Philadelphia, PA

About The Position

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. Fame House, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Fame House powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration, both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more. How we LEAD Merchandise and e-commerce is part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent. At Digital Creative Services, content is more than an asset, it is how artists tell stories, build communities, and deepen connections with fans. Across ecommerce experiences, artist storefronts, campaigns, social platforms, product launches, and branded initiatives, content plays a critical role in shaping how audiences engage with artists and brands. The Content & Experience team exists to create meaningful, audience-focused experiences that blend storytelling, commerce, culture, and creativity. By combining strategic thinking, creative excellence, and production expertise, we develop content ecosystems that drive engagement, strengthen artist identity, and support business growth.

Requirements

6-10 years experience leading content strategy, creative development, editorial, entertainment, media, or digital content organizations
Proven experience building content ecosystems that drive audience engagement and business results
Deep understanding of content strategy, storytelling, audience behavior, creative development, and digital experiences
Experience leading multidisciplinary creative teams within music, entertainment, fashion, media, ecommerce, or related industries
Strong understanding of artist branding, fan engagement, and contemporary digital culture
Exceptional communication, presentation, and leadership skills
Ability to balance strategic thinking with creative execution
Passion for music, culture, innovation, and audience experience

Responsibilities

Define the overarching content vision across Digital Creative Services
Establish creative principles and storytelling frameworks that guide content development
Ensure content strategies align with artist identity, audience needs, and business objectives
Lead the development of innovative content concepts and audience engagement approaches
Drive consistency in content quality, creative excellence, and brand expression across all initiatives
Champion audience-first thinking across content creation and experience design
Develop scalable content strategies across ecommerce, campaigns, social, editorial, and experiential touchpoints
Identify opportunities to strengthen artist storytelling through content ecosystems and integrated experiences
Partner with stakeholders to define content objectives, success measures, and audience engagement strategies
Translate audience insights, performance data, and market trends into actionable creative direction
Drive experimentation with emerging content formats, platforms, technologies, and storytelling techniques
Ensure content experiences support both engagement and commercial performance objectives
Lead and develop Content Creative leaders and teams
Build a culture of creativity, collaboration, innovation, and continuous improvement
Establish content standards, frameworks, and best practices across the organization
Partner closely with Design & Direction, Content Production, Development, Project Management, and Client teams
Create alignment between creative ambition, operational capability, and business priorities
Act as a senior creative voice across strategic planning and leadership discussions
Oversee creative reviews and content direction across major initiatives
Ensure content output reflects artist vision, brand integrity, and audience expectations
Guide creative decision-making on high-profile campaigns and business-critical projects
Establish content measurement frameworks that evaluate both creative effectiveness and business impact
Continuously evolve creative standards based on audience behavior, cultural trends, and performance insights

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent