Senior Director Global Marketing

Danaher•Waltham, MA

1d•Onsite

About The Position

Leica Microsystems is seeking a visionary and strategic Senior Director, Global Marketing to lead global marketing initiatives and establish Marketing as a highly differentiated and sustainable competitive advantage. This role is crucial for driving customer engagement and achieving above-market revenue growth across all businesses and regions through innovative strategies and disciplined execution. The position is part of a broad international Commercial team, reporting to the Senior Vice President Commercial Operations, and will manage a global Marketing organization.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field; MBA/advanced degree preferred.
15+ years of senior marketing/commercial leadership in Life Sciences, with demonstrated delivery of global go-to-market strategies and growth results.
Strong expertise in demand generation, campaign management, segmentation, and pipeline analytics; hands-on with KPI design and performance management.
Deep knowledge of digital marketing and marketing technology (including punchout systems, SEO/SEM, paid media, web, email/automation, content), with a test-and-learn approach.
Proven ability to lead and scale global teams (minimum of 25 globally located) in matrixed environments; experience driving organizational transformation and continuous improvement.
Strong financial acumen: planning, forecasting, budgeting, and ROI-based resource allocation.
Experience partnering with product management and sales to translate portfolio strategy into execution.

Nice To Haves

Life Sciences background (e.g., Biology/Biochemistry) a plus.

Responsibilities

Build and execute the global marketing strategy and annual operating plan aligned to company strategy, with clear priorities, KPIs, and governance.
Drive market and customer insight (segmentation, VOC, competitive intelligence) to identify growth opportunities and guide portfolio choices.
Lead global demand generation and campaign engine (incl. regional localization) to deliver pipeline targets and improve lead-to-opportunity conversion.
Oversee digital marketing performance across channels (SEO/SEM, marketing automation, email, paid media, web).
Build, mentor, and lead a high-performing global marketing organization; deploy Danaher Business System tools to drive continuous improvement and measurable outcomes.
Manage the global marketing budget & operations.