Senior Director, Global Marketing Operations

PubMatic•New York, NY

2d•$225,000 - $250,000•Hybrid

About The Position

PubMatic is seeking a Senior Director of Marketing Operations to build and lead the measurement, planning, and budget discipline that demonstrates marketing's impact on the business. As PubMatic transforms into an AI-driven performance advertising platform, this role is crucial for evolving marketing's measurement of commercial impact with rigor and insight. The objective is to establish a consistent, scalable, and instrumented system for global planning that links marketing initiatives to business outcomes, and a unified view of marketing budget allocation, governance, and performance. This function will ensure marketing investment decisions are defensible and position marketing as a strategic business partner to Finance, Sales, and the executive team. The role reports directly to the CMO and collaborates closely with Finance, Accounting, GTM, Sales Operations, and regional marketing leaders.

Requirements

12+ years of experience in marketing operations, marketing finance, or strategy/consulting, with a track record of building measurement and planning discipline inside a B2B organization.
Demonstrated experience building marketing measurement frameworks that connect marketing activity to pipeline and revenue.
Strong analytical depth, including genuine comfort with SQL and data visualization tools.
Salesforce expertise, including data architecture, lead and opportunity objects, and campaign attribution.
Experience managing a marketing budget process in partnership with Finance, including forecasting, variance reporting, and accrual support.
Exceptional executive communication skills, with the ability to translate data into clear, actionable recommendations for the CMO and leadership team.
BA/BS required.

Nice To Haves

MBA or equivalent preferred.
Multi-regional B2B marketing operations experience across North America, EMEA, and APAC.
Advanced attribution modeling or machine learning-based measurement experience.
Background in management consulting or corporate strategy.
Ad tech or programmatic advertising credibility.

Responsibilities

Design and implement a marketing measurement framework that connects marketing programs to pipeline creation, pipeline progression, and revenue contribution.
Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce and Looker data integration supports reliable, auditable attribution reporting.
Establish and champion the discipline that investment follows measurement: every program should carry a defined success metric.
Develop marketing ROI reporting that marketing leaders trust and use, and stands up to business and executive review.
Partner with region marketing leads to create and implement a consistent global marketing planning process, spanning annual and quarterly cycles, that ties every global and regional plan to a defined business outcome.
Build and maintain a tiered prioritization framework that governs investment intensity levels.
Coordinate planning inputs and timelines across North America, EMEA, and APAC marketing leaders, Centers of Excellence, and Product Marketing to produce one coherent global plan.
Ensure plans translate cleanly into budget, headcount, and campaign execution, so strategy, resourcing, and spend are always in sync.
Own the planning calendar and cadence, refreshing plans quarterly against actual performance and evolving business priorities.
Own the marketing budget and reporting process in true partnership with marketing leads, Finance, and Accounting.
Build a unified budget structure that gives full visibility across events, programs, technology, and headcount.
Support a monthly budget governance cadence covering variance reporting, spend versus plan, and reallocation recommendations grounded in performance data.
Partner with Finance and Accounting on forecasting, accruals, and vendor management so marketing's financials are clean, current, and audit-ready.
In partnership with growth marketing, build and run marketing's rhythm of business: lead-to-pipeline-to-revenue reviews, KPI reviews, and dashboard reporting for the CMO and marketing leadership team.
Create and maintain the dashboard that connects marketing investment to pipeline and revenue outcomes in a single, always-current view.
Facilitate cross-functional alignment across Marketing, Finance, Sales Operations, Product, and Business Operations.