Senior Director, Global Events

Integral•New York, NY

64d•$161,000 - $276,000

About The Position

IAS is trusted to ride along every ad impression, seeing every interaction and turning that into a powerful performance signal that empowers the world's top brands, agencies, publishers, and platforms to protect and grow their media investments. As the Senior Director, Events you will be responsible for leading Global Event strategy and plans, working with regional leads to drive adoption and adaption of centralized strategy & best practices. Reporting to the VP, Global Marketing, you will play a critical role in building impactful experiences and programming strategic thought leadership across tentpole, industry, and partner events.

Requirements

Leadership Alignment: Ability to present to, and get alignment from, Regional and Global Sales & Marketing leadership
Coaching & Skill Development: Demonstrated ability to not only lead but to coach a team while growing skillsets - with experience managing remote International team members
Cross-Functional Collaboration: Strong ability to partner with other functions using strong interpersonal skills to influence and drive decisions
Event Marketing: Core expertise in driving event ROI across tentpoles, industry conferences, and partner programs
Event Speakerships: Strong experience in leading thought leadership programming in partnership with Comms, selecting best stages/times, topics, and speakers that align with business key narratives
Budget Management: Skilled in building, managing and tracking complex event budgets, maximizing ROI and working with Procurement as needed
Agency & Vendor Management: Experience selecting and managing third-party vendors (as needed)
Project Management: Ability to juggle a high volume of Global and regional events, timelines, and stakeholders effectively
AdTech Industry Experience: Worked a minimum of 3 years in the B2B AdTech/SaaS space

Responsibilities

Develop and flawlessly implement Event strategy & plans and report out against quantitative goals, iterating as business priorities evolve
Own the centralized Global Event strategy and best practices while enabling regional teams to provide input, adapt initiatives to local needs, and execute effectively
Coach and develop skills across the Events team to create best-in-class experiences pre, during, and post events
Champion cross-functional collaboration across the Marketing team (Comms, Design, Content, Growth/Demand) and the organization (Sales, Product Marketing, Research & Insights)
Own all Global and AMER tentpole events strategy & activation ensuring events reach and engage the audiences we care about across target customer & prospect accounts, taking into account competitor presence
Support Regional tier 3 event execution by creating a Global "event-in-a-box" templated approach to enabling Sales to activate smaller events on the ground
Lead owned & operated event speakership programming end to end- from speaker selection, to abstract, to topic development and prep
Identify paid event speakership opportunities and thematics, working with Comms team who will select the speaker and own programming
Work in partnership with Comms to maximize the value of events with adjacent PR/editorial/social and Growth Marketing to promote across website/email channels
Conduct post event surveys and ongoing feedback loops with internal event attendees to create data-driven insights that help optimize Events strategy
Report on Global Events Sales pipeline impact and ROI