Senior Director, Economic Insights

Life360

4h•$215,000 - $315,000•Remote

About The Position

Life360 possesses a unique dataset encompassing real-time location, family dynamics, and driving patterns. This role is responsible for translating this data and business metrics into compelling narratives for external audiences, primarily focusing on earned media and commercial insights. The Senior Director, Economic Insights will report to the VP of Communications and collaborate closely with the Data Science and Analytics team. This is a unique opportunity for a "left and right brain" individual who can identify and publicly share data-led stories. The goal is to position Life360 as the leading brand for enhancing everyday family life, thereby increasing awareness, building reputation, and driving engagement among families and stakeholders globally. The role involves uncovering insights and trends from millions of data points and transforming them into narratives that shape the understanding of families. The data storytelling capability at Life360 is in its early stages, presenting challenges such as a shorter-than-ideal time series for seasonal analysis and compute constraints for geographic aggregations. However, the underlying dataset is highly differentiated, offering the chance to develop new methodologies.

Requirements

Masters degree in Economics, Statistics, Demography and Quantitative Social Science, or related quantitative field (PhD preferred but not required if experience is strong)
10+ years of applied economics work — ideally in consumer behavior, location data, or retail/mobility analytics
Demonstrated experience publishing data-driven narratives for non-academic audiences (media, investors, policy makers)
Being scrappy. Working knowledge of seasonal adjustment techniques (X-13, STL, or equivalent) and an honest awareness of when you can't seasonally adjust cleanly
Operate with incomplete or short time series — knows how to caveat, not just how to model
Use AI to multiply your impact. You'll use coding agents and automated analysis daily, and help shape what our AI-native analytics stack looks like, contributing to how we move from reactive to proactive to autonomous.
Comfortable being the quoted expert — whether that's a journalist on deadline, a podcast, or a conference stage
Prior work at a data PR-forward org (think Ramp, Square, CB Insights, Apartment List, Zillow Economics), who've experienced what a successful data media program actually looks like operationally, or background in family/household economic research
Familiarity with mobility or location data, specifically understands panel bias, dwell time definitions, and place matching challenges
Exceptional written and communication skills

Nice To Haves

Experience with driving behavior datasets
Fluency to write and understand SQL and know how to optimize performance (know why the query takes 20 hours)
Prior experience setting up a data storytelling function from scratch (this is largely a build, not a maintain)

Responsibilities

Create thought-leading economic research and analysis leveraging Life360 data and external datasets to surface new insights about families and the business
Write benchmark reports and publish insights
Serve as Life360's public spokesperson on family behavior and consumer mobility trends, engaging media and speaking at industry events in partnership with Comms
Build repeatable seasonal adjustment frameworks for retail/food service visit trends; own caveating methodology when data history is less than 3 years
Develop a pipeline of data PR narratives (brand-specific and category-level) for economic/consumer/financial press
Identify where Life360's first-party data creates a differentiated narrative angle
Collaborate and work with Product, Engineering, Ads and the Data & Analytics team to align on what data infrastructure investments unlock the best storytelling ROI.
Build relationships with internal and external subject‑matter experts, data scientists, and customers to surface exclusive insights and anecdotes
Maintain newsroom‑grade standards of accuracy, ethics, and sourcing

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental wellbeing
Flexible PTO, 13 company wide days off throughout the year
Winter and Summer Week-long Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products