Senior Director, Direct Distribution Strategy

Hilton•McLean, VA

1d•Hybrid

About The Position

This is your chance to be part of a Global Distribution Team that is an important part of Hilton's Commercial Services organization around the world. As Senior Director, Direct Distribution Strategy, you will support these areas which are at the core of Hilton's commercial engine and are important to Hilton's ability to achieve profitable growth. On the Global Distribution team, reporting to the VP, Global Distribution, you will lead critical initiatives focused on building and scaling Hilton's next-generation direct distribution platforms. This includes expanding partnerships and connectivity across emerging channels such as social platforms and AI/LLM ecosystems and strengthening partnerships across corporate channels and travel management companies (TMCs).

Requirements

Twelve (12) years of professional work experience
At least four (4) years of people management experience
Prior work experience in digital travel, hospitality, eCommerce, or AI-related companies or adjacent industries and business fields
Strong project management and process improvement skills
Willing to travel domestically and internationally up to 40%

Nice To Haves

MA/MS or Master's Degree in Business Administration
Ten (10) years of professional experience in digital travel, hospitality, eCommerce, or AI-related companies or adjacent industries and business fields
Sound understanding of Hilton brands, operations, systems, and organization

Responsibilities

Lead the development and scaling of direct distribution platforms
Define and execute a global direct distribution strategy and roadmap, with clear KPIs focused on growth, cost of sale, and channel performance
Ensure seamless integration of distribution initiatives into broader Commercial strategies
Provide subject matter expertise on channel enablement, data strategy, tracking, and performance measurement across both direct and third-party ecosystems
Monitor performance across segments and channels, identifying opportunities to optimize distribution mix, improve efficiency, and drive incremental value
Lead a team and cross-functional workstreams to deliver end-to-end solutions that support long-term strategic goals and near-term performance targets
Partner closely with global Commercial teams to align distribution strategy with enterprise priorities
Manage and communicate performance against KPIs, providing clear insights and recommendations to senior leadership
Collaborate cross-functionally to define metrics, forecasting approaches, and success criteria
Drive alignment across regions and teams to ensure consistent execution of distribution strategies at scale
Identify and scale new distribution opportunities and partnerships
Lead strategic negotiations and partnerships balancing growth, cost, and control
Develop and execute strategies to improve distribution efficiency, channel economics, and rate integrity
Oversee performance, investment, and trade-offs across distribution channels, ensuring strong ROI and alignment with business objectives
Stay at the forefront of industry trends, including AI/LLM-driven commerce, evolving distribution models, and new entrants, translating insights into actionable strategies
Support the development of new programs and capabilities that advance Hilton's direct distribution ecosystem and long-term competitive position

Benefits

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next
Hilton Annual Incentive (Bonus) Plan
Company's long-term incentive plan