Senior Director, Digital Operations

Coca-Cola•Atlanta, GA

4d•Onsite

About The Position

The Coca-Cola Company is undergoing a digital transformation, aiming to become a digital-first, data-driven enterprise to foster sustainable growth, accelerate market entry, and create new value. Leveraging advancements in technology, data, and AI, the company seeks to propel its next growth phase by enhancing core competitive advantages. With a foundation of modernized infrastructure, global digital experiences, nascent data capabilities, and proven use cases, the focus is shifting towards scaled, end-to-end impact on growth, productivity, and efficiency. This transition from an analog to a fully digitized world is powered by a digital growth engine that integrates data, technology, and AI into critical business domains. Success hinges on a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural evolution towards experimentation, data and technology fluency, and strong collaboration between business and digital teams. The Senior Director, Digital Operations is pivotal in this transformation, ensuring the effective operation, integration, and optimization of marketing technology across the enterprise. This role guarantees that marketing technology platforms, processes, and data ecosystems function seamlessly to support data-driven, personalized, and scalable marketing efforts. Within a product-centric digital framework, this position collaborates with marketing, digital product, data, and technology teams to translate enterprise transformation goals into robust marketing operations. The Senior Director will concentrate on platform integration, workflow enhancement, and embedding analytics and automation into marketing processes to boost speed, efficiency, and business results. This role demands a blend of operational leadership, technical acumen, and stakeholder engagement to ensure marketing technology investments yield measurable value. The Senior Director will modernize marketing operations through data, automation, and AI, while maintaining alignment with enterprise architecture, governance, and global standards.

Requirements

Bachelor’s degree in Marketing, Information Systems, Business Administration, or a related field
8+ years of experience in marketing operations, marketing technology, or digital operations roles in a global or complex organization
Proven experience managing and optimizing marketing technology platforms such as customer data platforms, marketing automation tools, and campaign management systems
Strong understanding of data integration, data governance, and analytics as applied to marketing use cases
Experience implementing automation and operational improvements that increase efficiency and scalability
Familiarity with artificial intelligence applications within marketing, including personalization and campaign optimization
Experience working in agile or product-centric environments with cross-functional collaboration between business and technology teams
Strong stakeholder management skills, with the ability to influence and align diverse teams without direct authority
Demonstrated ability to translate business needs into operational and technical solutions with measurable outcomes
Experience managing external vendors and technology partners to deliver high-quality solutions
Strong analytical and problem-solving skills combined with clear and effective communication capabilities
Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Agile Methodology
Application Development
Budgeting
Business Processes
Business Value Creation
Change Management
Decision Making
Financial Forecasting
Leadership
Long Term Planning
Microsoft Azure
Microsoft Office
Negotiation
Process Improvements
Risk Assessments
Risk Management
Software Development
Software Development Life Cycle (SDLC)
Strategic Alignment
Strategic IT
Structured Query Language (SQL)
Vendor Management
Waterfall Model

Responsibilities

Lead the operational management and continuous optimization of marketing technology platforms to ensure reliability, scalability, and performance aligned with digital transformation goals
Partner with marketing and digital product teams to operationalize a product-centric approach, embedding technology into end-to-end campaign and content workflows
Design and implement integrated marketing technology ecosystems that enable seamless data flow across platforms and channels
Drive automation of marketing processes, including campaign execution, audience management, and performance tracking, to improve efficiency and reduce manual effort
Enable data-driven marketing by ensuring accurate data capture, integration, and availability across customer and campaign systems
Collaborate with data and analytics teams to embed measurement capabilities and performance dashboards into marketing operations
Ensure alignment of marketing technology operations with enterprise architecture, governance, privacy, and security standards
Lead vendor and partner management activities to ensure delivery quality and alignment with enterprise strategies
Identify and resolve operational inefficiencies and system gaps, driving continuous improvement in marketing processes and platform utilization
Support change management and capability building to increase digital and data fluency across marketing and operations teams