Senior Director, Digital Marketing

AvePoint•New York, NY

2d•$200,000 - $270,000

About The Position

This role is for a leader who is actively shaping the AI-driven digital marketing landscape. As the Senior Director of Digital Marketing, you will be responsible for AvePoint's entire digital presence and performance, from AI-driven discovery to website conversion. You will lead strategies in SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion, building an AI-powered digital organization that remains at the forefront of the industry.

Requirements

8+ years of B2B digital marketing experience.
At least 3 years in a senior leadership role owning paid media, SEO, and web.
Demonstrated expertise in AEO and GEO, with experience tracking and optimizing for AI-generated answer surfaces.
Deep hands-on experience with GA4, paid search/social platforms (Google Ads, LinkedIn), SEO tooling (Ahrefs, SEMrush), and marketing automation (Marketo preferred).
Proven ability to connect digital spend to pipeline outcomes, understanding attribution and working with RevOps.
Experience scaling AI tooling across a team, including building processes, workflows, and capability frameworks.
Strong analytical instincts: ability to read data, form hypotheses, test them, and deliver results.
Executive-ready communication skills, capable of translating digital performance into business impact for ELT and board audiences.

Nice To Haves

Experience in B2B SaaS, security, or data governance.
Experience with ABM platforms like 6sense or intent data tools (Bombora, Clearbit Reveal).
Exposure to Dynamics 365 and Marketo in a pipeline-reporting context.
Comfort operating in a global organization with regional go-to-market nuances (AMER, EMEA, ANZ).
Active participant in digital marketing communities, newsletters, or public thought leadership on AI-driven marketing.

Responsibilities

Define and lead AvePoint's strategy for AI-driven search visibility across platforms like ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.
Build AEO accountability frameworks, including benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs.
Partner with Brand, Demand Gen, and AR teams to increase AvePoint's citation frequency in AI answer surfaces through content and structural strategies.
Anticipate and strategize for platform changes (structured data, semantic search, agent-based browsing) 6-12 months in advance.
Own organic search strategy across the full funnel, including technical SEO aspects like site architecture, Core Web Vitals, crawlability, schema markup, and content velocity.
Build AI-assisted content workflows to accelerate topical authority while maintaining quality and E-E-A-T signals.
Establish and track SEO/GEO channel benchmarks for impressions, clicks, and campaign members within the marketing funnel measurement model.
Oversee paid media investments across Google, LinkedIn, display, and programmatic channels, with accountability for MQL volume, cost per MQL, and SAL conversion rates.
Deploy AI-native campaign management, including automated bidding, large-scale creative testing, predictive audience modeling, and intent signal integration.
Partner with RevOps and Analytics to connect paid spend to pipeline attribution.
Manage paid media budgets rigorously, optimizing channel mix across regions and product categories.
Own the AvePoint website as a revenue-generating asset, focusing on information architecture, UX, messaging, and conversion performance.
Lead CRO programs, including A/B testing, personalization, and conversion path optimization, using GA4 and pipeline as key metrics.
Collaborate with Product Marketing, Brand, and Demand Gen on website journeys, design consistency, and landing page performance.
Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to enhance engagement and self-service pipeline creation.
Model and enforce AI proficiency standards within the Digital Marketing team, aiming for specific proficiency levels and AI agent deployment.
Identify, pilot, and scale AI tools across all digital functions, including content generation, keyword research, ad creative testing, reporting automation, and audience intelligence.
Foster a culture of continuous learning and experimentation, documenting best practices and sharing knowledge across the growth marketing organization.
Serve as the internal subject matter expert on AI-driven digital marketing, educating stakeholders on implications and opportunities.