Senior Director, Digital Marketing Strategy, Advancement

EAB•Remote, PA

1d•$103,500 - $142,500

About The Position

EAB is seeking a Senior Director of Digital Marketing Strategy, Advancement to serve as a subject-matter expert in digital fundraising and Advancement marketing. The role partners with business development teams to help higher education institutions translate fundraising priorities into differentiated digital engagement strategies, drawing on expertise in comprehensive and capital campaigns, digital fundraising, constituent engagement, and Advancement marketing. This is a pre-sales and strategy role that works closely with business development, Advancement strategy, creative, analytics, and delivery teams to shape digital fundraising solutions for prospective and existing partners. The Senior Director will help shape EAB’s digital Advancement strategy, support complex partnership wins, influence solution development, and strengthen the organization’s market leadership through expertise, reusable frameworks, and thought leadership. The position may be based in Washington, DC; Richmond, VA; Philadelphia, PA; or remotely within the continental United States. Remote candidates should be willing to travel domestically approximately 15–20%.

Requirements

Bachelor’s degree or equivalent required.
At least 8–10+ years of progressively responsible experience in digital marketing, Advancement communications, fundraising strategy, media planning, consultative sales, or a related field.
At least 3 years of direct experience working in or advising higher education Advancement organizations, including supporting digital communications and engagement strategies for comprehensive and/or capital campaigns.
Strong understanding of donor acquisition, alumni engagement, and pipeline development.
Ability to advise senior Advancement leaders and translate institutional priorities into integrated digital engagement and fundraising strategies.
Strong knowledge of digital fundraising and paid media strategy, including paid search, social media, display, video, and emerging channels.
Strong understanding of campaign communications and creative strategy, including audience segmentation, messaging, storytelling, calls to action, landing-page experiences, and donor journeys.
Exceptional executive communication and presentation skills, including the ability to translate complex strategies, data, and technical concepts into clear recommendations for senior leaders.
Demonstrated thought leadership capabilities, such as developing presentations, webinars, articles, research, strategic frameworks, or other external-facing content.
Ability to lead through influence and work effectively across business development, strategy, creative, analytics, product, and service-delivery teams.
Strong judgment, intellectual curiosity, and ability to identify emerging trends and assess their implications for higher education Advancement and fundraising.
Willingness to travel domestically approximately 15–20%.

Nice To Haves

Advanced degree in marketing, communications, higher education, fundraising, business, or a related field.
Experience supporting the development or growth of multi-million-dollar partnerships, consulting engagements, or complex institutional solutions.
Established credibility as a speaker, writer, facilitator, or subject-matter expert in digital engagement, Advancement, fundraising, campaign communications, or higher education marketing.
Familiarity with higher education Advancement systems, data structures, and practices, including constituent relationship management, donor segmentation, engagement scoring, and fundraising performance measurement.
Experience working with leadership annual giving, major gifts, alumni engagement, donor relations, or campaign teams.
Understanding of how artificial intelligence, automation, personalization, and emerging technologies are influencing Advancement communications and digital fundraising.
Commitment to continuous learning and contributing to a collaborative and welcoming culture grounded in fairness, authenticity, and belonging.

Responsibilities

Serve as a strategic digital fundraising advisor to business development teams, shaping pursuit strategies, identifying opportunities, and developing differentiated solutions.
Act as EAB’s subject-matter expert in digital fundraising, constituent engagement, and higher education Advancement during partner and prospect conversations.
Translate institutional goals, campaign priorities, and audience needs into digital marketing recommendations that support business development efforts.
Participate in discovery sessions, proposal development, and executive presentations.
Use market research, institutional data, audience insights, and campaign performance to develop recommendations and identify opportunities for innovation.
Collaborate with analytics, creative, and strategy teams to ensure proposed solutions are thoughtful, achievable, and aligned with partner expectations.
Advise business development and partner teams on digital fundraising strategies that balance institutional goals, audience needs, budget, timing, and expected outcomes.
Advise institutions on using digital marketing to support capital and comprehensive campaign objectives, including awareness, donor acquisition, participation, stewardship, and milestone communications.
Recommend integrated digital marketing approaches across paid search, paid social, display, video, landing pages, and emerging channels.
Guide campaign messaging, audience segmentation, creative strategy, calls to action, and digital donor journeys.
Develop digital engagement strategies that connect institutional stories with opportunities for alumni, donors, families, and friends to engage and give.
Document strategic recommendations clearly and position them for successful implementation by delivery teams.
Connect business development, creative, analytics, and delivery teams to ensure proposed solutions are differentiated, feasible, and aligned with partner expectations.
Equip sales and partner-facing teams with language, insights, examples, and tools to communicate the value of digital fundraising and engagement strategies.
Develop training, case studies, presentation materials, and strategic frameworks to strengthen internal understanding of digital Advancement practices.
Define and evolve EAB’s point of view on digital fundraising, capital campaign marketing, and constituent engagement.
Advise senior leadership on market trends, partner needs, and competitive dynamics to influence product strategy, service offerings, and go-to-market investments.
Represent EAB at industry events, develop executive thought leadership, and influence conversations across the higher education fundraising community.

Benefits

Medical, dental, and vision insurance; dependents and domestic partners are eligible.
20+ days of PTO annually, in addition to paid firm and floating holidays.
Daytime leave for community service and flextime for fitness activities, up to 10 hours per month each.
401(k) retirement savings plan with annual discretionary company matching contribution.
Health savings account, healthcare and dependent care flexible spending accounts, and pre-tax commuter plans.
Employee assistance program with counseling services and resources for employees and immediate family.
Wellness programs, gym discounts, healthy-living incentives, and family access to a sleep, meditation, and relaxation app.
Fertility treatment coverage and adoption or surrogacy assistance.
Paid parental leave with a phase-back-to-work program for birthing and non-birthing parents.
Milk shipping service for nursing employees during business travel.
Discounted pet health insurance coverage for dogs and cats.
Company-provided life, AD&D, and disability insurance.
Financial wellness resources and employee discount program.
Employee resource groups, merit-based advancement, and professional growth opportunities.
Discretionary bonus or incentive compensation.
Benefits begin on day one.