Senior Director, Data Management & Visualization

Omnicom Media US•New York, NY

1d•$126,000 - $180,000•Hybrid

About The Position

Omnicom Media (OM), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable its full-service media agencies (OMD, PHD, and Hearts & Science) to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe. The Data Management and Visualization (DM&V) team was established to support Omnicom's adoption of Omni as its marketing insights and data platform, focusing on standardizing data quality, improving data operations, and integrating reporting into Omni. The DM&V team is in an exciting growth phase, scaling its capabilities to meet increasing demand across Omnicom's agency network. The Senior Director, Data Management & Visualization, will ensure that agency and client teams have access to timely, accurate, and reliable data they can use to make critical business decisions quickly.

Requirements

BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a related field.
10+ years’ experience in marketing science, advertising analytics, marketing operations, business intelligence, or data engineering, ideally in a media, agency, or client environment.
3–5 years in a leadership role overseeing cross-functional teams, with client-facing or agency-side experience preferred.
Knowledge of modern cloud technologies (e.g., Snowflake, Databricks).
Familiarity with generative AI tools and platforms (e.g., Google Gemini, Claude, ChatGPT, Copilot).
Experience with project management tools (e.g., Asana) is required.
Proficiency with programmatic buying platforms and advertising technology tools is required.
Proficiency with data transformation and data quality tools is required.
Expertise in business intelligence technologies; direct experience with Power BI or Tableau is required.
Experience with programming and query languages for business intelligence, including proficiency in SQL, is required.
Demonstrated experience working with or supporting activation, direct response, digital investment, managed services, or in-house media teams is required.
Proven track record of building, managing, and mentoring high-performing teams in a fast-paced, matrixed environment.
Excellent communication skills; experienced in engaging with diverse teams and leadership and in influencing cross-functional groups without authority.
Experience collaborating with offshore, technology, operations, vendors, and agencies is required.

Nice To Haves

Experience with JIRA is preferred.
Experience with DSPs, ad verification, or ad servers is preferred.
Experience with dbt, Alteryx, or Azure Data Factory is preferred.
Experience with Highcharts or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) is preferred.
Familiarity with Python or DAX is preferred.
Experience driving organizational change, platform adoption, or large-scale data transformations is preferred.

Responsibilities

Design and optimize workflows, systems, and tools to streamline processes, improve onboarding for new advertisers, partners, and vendors, and ensure consistent, scalable operations across agency and client teams.
Lead organizational design and team strategy by defining team structures and roles, aligning priorities with agency and client goals, managing budget and resource allocation, and overseeing vendor relationships to maximize team performance and impact.
Hire, develop, and manage a high-performing team of direct reports through active mentorship, clear performance expectations, and a culture of continuous learning and accountability in a fast-paced, matrixed environment.
Oversee the design and governance of key analytics initiatives, including the development of taxonomies, naming conventions, data quality standards, and compliance monitoring to ensure accuracy, completeness, and timeliness across all data sources.
Build and advance DM&V capabilities across data operations, process automation, campaign reporting, and dashboard visualization, driving adoption of scalable, AI-enabled solutions that support data-driven decision-making across Omnicom's agency network.
Drive innovation in analytics and data infrastructure by developing modern metrics frameworks, applying semantic layering, creating AI-ready datasets, and enabling advanced analytics, machine learning, and generative AI applications.
Manage the delivery of centralized reporting environments and intuitive data solutions — including on-demand campaign reports and self-serve dashboards — to support global rollouts, platform adoption, and consistent agency-wide access to reliable data.
Serve as a senior point of contact for agency leadership and key stakeholders, representing DM&V capabilities in strategic conversations, business reviews, and capability presentations, while influencing cross-functional groups and fostering strong internal and external partnerships.