Senior Director, Customer Lifecycle Marketing

A Place for Mom•New York, NY

1d•$175,000 - $225,000•Hybrid

About The Position

A Place for Mom is looking for a strategic, data-driven Senior Director of Customer Lifecycle Management to own the end-to-end lifecycle strategy for our consumer audience. In this role, you will design and execute programs that deepen engagement, improve conversion, and maximize the long-term value of the families we serve. You will work cross-functionally with Marketing, Product, Data Science, and Sales teams to build a best-in-class lifecycle engine at scale.

Requirements

8+ years of experience in lifecycle marketing, CRM, or growth marketing, with at least 3 years in a leadership role.
Proven track record of building and scaling lifecycle programs that drive measurable business outcomes.
Deep expertise in marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, Braze, Iterable, or similar) and CRM tools.
Strong analytical skills with the ability to translate complex data into clear strategies and actionable insights.
Experience working with segmentation, personalization, and predictive modeling in a consumer-facing business.
Excellent cross-functional collaboration skills; able to influence without authority across Product, Engineering, and Data teams.
Outstanding written and verbal communication skills; comfortable presenting to executive stakeholders.
Passion for A Place for Mom’s mission and a desire to create meaningful impact for families navigating one of life’s most important decisions.
Bachelor’s degree required; MBA or advanced degree a plus.

Responsibilities

Own the customer lifecycle strategy across acquisition, activation, engagement, retention, and win-back stages for consumers visiting our platform.
Develop and execute multi-channel lifecycle campaigns (email, SMS, push, in-app) that drive meaningful engagement and conversion across the family decision journey.
Define and track lifecycle KPIs including engagement rates, conversion rates, churn, NPS, and LTV; use data to continuously optimize performance.
Partner with Data Science, Analytics, and Sales teams to build segmentation models, predictive triggers, and personalization frameworks that deliver the right message at the right moment.
Collaborate with Product to influence roadmap priorities that improve lifecycle touchpoints and the overall consumer experience.
Lead A/B testing and experimentation programs to drive iterative improvement across lifecycle communications and journeys.
Manage and develop a team of lifecycle marketers and CRM specialists.
Partner with Marketing, Product, Data, and Technology teams to embed AI-driven decisioning, audience segmentation, personalization, and workflow automation across lifecycle programs and customer touchpoints.
Present lifecycle performance and strategic recommendations to senior leadership regularly.