About The Position
At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We’re seeking a future team member for the role of Senior Director, Corporate Segment Marketing Manager - Alternatives Managers & Insurance Segment to join our Client Marketing team. This role is located in New York, City, NY. In this role, you’ll make an impact in the following ways: Strategic Marketing Leadership Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach Client Acquisition & Retention Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI Brand Positioning & Thought Leadership Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
Requirements
- 15+ years of client marketing
- Experience with B2B marketing programs
- Highly analytical mindset and attention to key metrics
- Ability to run experiments and continuous testing in order to optimize performance
- Agile approach to growth marketing and the ability to punch through ambiguity
- Experience in building, leading and motivating teams while collaborating in a matrixed organization
Responsibilities
- Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals
- Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
- Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
- Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
- Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader
- Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
Benefits
- BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
- We provide access to flexible global resources and tools for your life’s journey.
- Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1-10 employees
