Senior Director, Content & Creative Marketing - Simplii Financial

CIBC • Toronto, ON

1d • Hybrid

About The Position

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. As the Senior Director, Content & Creative – Simplii Financial, you'll play a key leadership role in shaping the end-to-end creative execution for Simplii Financial's owned channels, including website, social media, email, as well as any paid media campaign adaptation or transcreation within our agile growth team. You’ll guide a team of in-house creatives to deliver compelling, conversion-driven content that elevates our brand and engages our audiences. You’ll collaborate closely with marketing and channel delivery teams to ensure alignment across business priorities. You’ll lead ideation and creative direction for internal campaigns and digital assets, continually identifying opportunities to optimize content for conversion, accessibility, and brand consistency. You’ll also foster a culture of innovation, learning, and collaboration, inspiring creative excellence and operational efficiency. At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

Requirements

• 15+ years of experience in creative leadership or digital marketing including managing cross-functional teams and external vendors.
• Strong understanding of accessibility standards and best practices, including WCAG, AODA, and ACA, and experience testing content for compliance within enterprise environments.
• Proficient in Adobe Creative Cloud, Microsoft Office and Figma.
• Excel at engaging stakeholders, managing expectations, and aligning creative output with business objectives.
• Bring your real self to work, and you live our values - trust, teamwork, and accountability.

Nice To Haves

• Visionary creative leader with a track record of setting and executing creative strategy for brands with deep expertise in owned channels (web, social, experiential) and digital storytelling.
• Collaborative leader who inspires your team to bring their best ideas forward and foster a culture of growth, learning, and innovation.
• Catalyst for innovation, adept at implementing new technologies, optimizing creative workflows, and cultivating a culture of continuous improvement.

Responsibilities

• Lead and champion the creative vision for Simplii’s owned channels, setting ambitious standards for content quality, brand consistency and the highest production quality.
• Apply creative design and content best practices to drive conversion and engagement across website, social, and email campaigns.
• Identify, develop, and execute content that align with business priorities and maximize conversion.
• Guide creative producers in delivering impactful content for Simplii’s owned channels, leveraging data-driven insights to refine messaging and design.
• Manage a team of internal creative producers (copywriters, designers and video producers), setting clear context and development goals.
• Foster a collaborative, inclusive environment that encourages innovation and continuous improvement.
• Oversee the continuous improvement of creative workflows, resource allocation, and project delivery models.
• Implement best-in-class processes and technologies to scale creative output and elevate operational effectiveness.
• Set the standard for accessible and inclusive content across all owned channels, ensuring compliance with WCAG, AODA, and ACA.
• Lead the adoption of emerging best practices, technologies, and testing methodologies to ensure content is accessible to all audiences.

Benefits

• competitive salary
• incentive pay
• banking benefits
• a benefits program
• defined benefit pension plan
• an employee share purchase plan
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program
• Purpose Day; a paid day off dedicated for you to use to invest in your growth and development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed