Senior Director Consumer & Innovation Insight

Bimbo Bakeries USA•Irving, TX

1d•$181,600 - $254,200

About The Position

The Senior Director, Consumer Innovation & Insights is responsible for building a deep understanding of consumers, customers, and market trends to drive growth across BBU’s portfolio. This leader serves as the voice of the consumer and strategic partner to Marketing, Innovation, Category Leadership, Sales, and R&D, transforming insights into winning innovation, brand strategies, and business decisions. This role leads the development of a consumer-centric culture by integrating primary research, advanced analytics, AI-enabled insights, syndicated data, and future trend forecasting to identify growth opportunities and accelerate innovation. The Senior Director will establish the consumer and innovation learning agenda, lead a high-performing insights team, and ensure insights are translated into actionable recommendations that drive business results.

Requirements

Bachelor's degree in Marketing, Business, Psychology, Sociology, Consumer Behavior, Market Research, Statistics, or related field.
12+ years of progressive experience in consumer insights, marketing strategy, innovation, analytics, or related disciplines.
5+ years leading teams and developing talent.
Demonstrated success leading consumer research and innovation programs in a CPG, food, beverage, retail, or related industry.
Experience translating insights into business, brand, and innovation strategies.

Nice To Haves

Master's degree (MBA or related field).
Experience leveraging AI-enabled insights platforms and advanced analytics.
Expertise with syndicated data sources (e.g., Circana/IRI, Nielsen, Numerator, Kantar).

Responsibilities

Lead the enterprise-wide consumer insights strategy to create a consumer-obsessed organization.
Develop a deep understanding of consumer behaviors, attitudes, needs, and motivations across categories, occasions, and demographics.
Identify emerging consumer trends, cultural shifts, and market opportunities to inform long-term growth strategies.
Translate complex data into clear, actionable business recommendations for executive leadership.
Lead insights for the innovation pipeline, from early-stage opportunity identification through commercialization.
Develop and manage innovation learning agendas that support breakthrough and incremental innovation.
Partner with Marketing, Category Leadership, and R&D to evaluate concepts, product ideas, packaging, pricing, and go-to-market strategies.
Drive future-focused opportunity assessments and whitespace identification to fuel sustainable growth.
Oversee qualitative, quantitative, syndicated, and advanced analytic research programs.
Leverage AI-enabled tools, predictive analytics, and emerging technologies to enhance speed, quality, and scalability of insights.
Establish best practices, governance, and methodologies to ensure research excellence and data integrity.
Integrate multiple data sources into a cohesive view of consumer behavior and business performance.
Serve as a trusted advisor to senior leaders on consumer trends, innovation opportunities, and strategic decisions.
Influence portfolio strategy, brand positioning, and investment prioritization through evidence-based recommendations.
Partner closely with Sales, Category Management, Customer Planning, Supply Chain, and Finance to align consumer insights with business objectives.
Present findings to executive leadership, providing clear recommendations and implications.
Build, develop, and lead a high-performing Consumer Innovation & Insights organization.
Foster a culture of curiosity, innovation, collaboration, and continuous learning.
Enhance organizational capabilities in consumer understanding, research methodologies, and insight activation.
Champion adoption of new tools, technologies, and analytic approaches across the organization.