Senior Director Commercial

Mindspace•New York, NY

9d•Hybrid

About The Position

At Mindspace, we're redefining what the workplace can be. Founded in 2014, Mindspace has grown into one of the world's leading premium flexible workspace providers, operating nearly 50 locations across Europe, the US, and Israel. More than beautifully designed workspaces, we are a hospitality-driven company built around exceptional service, inspiring environments, and vibrant communities. Our success has been built by ambitious people who care deeply about creating remarkable customer experiences, developing outstanding teams, and constantly raising the bar. As we continue to grow profitably and expand our global footprint, we're looking for leaders who want to shape the future of work- not simply manage it. Based in Tel Aviv, our global headquarters and one of Mindspace's largest and most strategic markets, this role offers a unique opportunity to work alongside our executive leadership team and influence both the Israeli business and the company's global direction.

Requirements

10+ years of relevant experience, including significant senior leadership experience in marketing and commercial growth.
A true all-around marketing leader with strong experience across brand, PR, online and offline marketing, growth/performance and go-to-market strategy.
A strong commercial mindset, with demonstrated impact on lead generation, customer acquisition, conversion, pipeline and revenue.
Experience working closely with Sales and building the tools, data, processes and insights that enable commercial teams to perform.
Strong analytical capabilities and experience using data, CRM, dashboards and funnel metrics to drive decisions and improve performance.
Excellent English and strong executive communication skills.
A hands-on, entrepreneurial mindset with the ability to move comfortably between strategy and execution.

Nice To Haves

Experience owning or significantly influencing digital customer journeys, websites, apps or other conversion-focused digital products is a strong advantage.
Experience in customer/member experience and translating a brand into a strong physical and digital experience is an advantage.
Proven experience operating across multiple markets and working closely with country or regional leaders.
Experience building, leading and developing high-performing multidisciplinary teams.
Experience across B2B and B2C environments is highly valuable.
Experience in a fast-paced, high-growth environment; hospitality, real estate, flexible workspace, lifestyle or another multi-location customer-facing business is an advantage.

Responsibilities

Lead Mindspace’s global Marketing function and organization, with full ownership of the company’s marketing strategy, team and performance across brand, PR, growth & performance, digital, field marketing and offline channels.
Drive high-quality lead generation and full-funnel performance, from acquisition and lead qualification through tour booking, conversion, deal close, renewals and retention.
Build and strengthen the commercial engine behind our sales organization, including data, dashboards, reporting, lead management, sales enablement materials and processes that help our teams perform better in the field.
Strengthen Mindspace’s key acquisition channels, including SEM, SEO, brokers, partnerships and other digital and offline lead-generation channels.
Use data, customer insights, CRM and funnel metrics to improve conversion, attribution, commercial performance and ROI.
Partner closely with Sales and regional leaders to continuously improve how we generate leads, manage opportunities, conduct tours and convert prospects into customers.
Own and improve the digital commercial journey, ensuring our website, app and other digital tools strengthen the Mindspace brand while driving engagement, conversion and commerce.
Help shape the member experience across our physical locations, connecting the brand promise with the offline customer journey, community experience, events and on-site engagement.
Develop additional revenue opportunities across products and services including meeting rooms, memberships, events and other on-demand offerings.
Partner with market GMs and regional teams to build a consistent and scalable commercial model while maintaining strong local execution.
Build, lead and develop Mindspace’s global Marketing organization, creating a high-performing multidisciplinary team and the right structure to support the company’s next stage of growth.
Support Mindspace’s continued growth through new market openings, expansion into new cities and other strategic growth initiatives.