Senior Director. Commercial Media Strategy & Planning

Bristol Myers Squibb • Princeton, NJ

7d

About The Position

The Senior Director, Worldwide Media Planning will play a pivotal role in advancing the Bristol Myers Squibb’s global media capabilities. Reporting to the Head of Integrated Content Delivery, this leader will partner with senior brand and business unit stakeholders to shape media strategy, dive development of media plans and associated KPIs –intended to ultimately drive access to media and engagement data, and drive innovation through AI and modern tools. The Senior Director will be responsible for designing and executing frameworks that enable insights-based planning, ensuring accountability across vendors, and promoting transparency in media investments and performance. In addition, the role carries responsibility for managing significant budgets, overseeing external media vendor relationships, and leading a team of media professionals. By embedding consistent processes, KPIs, and innovation practices, the Senior Director will help scale media excellence globally, supporting business priorities across the commercial portfolio.

Requirements

• Minimum 12 years of experience in media strategy, planning, and execution within a global organization; pharmaceutical or healthcare experience strongly preferred.
• Demonstrated success engaging senior executives and brand leaders to align on strategic media priorities.
• Proven budget management expertise with accountability for large, complex media investments.
• Experience leading and developing teams in a global, matrixed environment.
• Deep knowledge of AI-driven media tools, analytics, and data-enabled optimization.
• Strong background in establishing KPIs, governance frameworks, and vendor accountability.
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred).

Responsibilities

• Govern and influence enterprise-wide integrated media strategies tied to commercial objectives that align across therapeutic areas and business units, ensuring consistency while allowing for local market adaptation to maximize impact.
• P&L accountability for all media investments, optimizing allocation across channels, vendors, and geographies to deliver measurable ROI and value for the organization.
• Build and lead global media function with succession planning of media professionals, fostering a culture of excellence, innovation, and collaboration, while building future leadership capability in the media function.
• Lead strategic partnerships with executive and senior leadership across global brands and business units to define enterprise media priorities and capital allocation, ensuring media investments and plans directly advance overarching business, commercial, and enterprise-wide objectives.
• Integrate/align omnichannel strategy at enterprise scale to develop media strategies enabling an optimal marketing experience.
• Oversee enterprise-wide omnichannel execution, including risk/compliance management plans which would entail working with third party media vendors.
• Institute enterprise planning/governance models focused on insights-based planning frameworks that enable rapid decision-making, transparency, and measurable impact across global markets.
• Lead the transformation agenda for media, integrating AI-driven insights, modern analytics, and emerging technologies to accelerate innovation.
• Own enterprise policy/governance frameworks and executive accountability to ensure vendors and agency partners deliver on commitments and drive sustained performance.
• Own and negotiate global partnerships/alliances at enterprise impact level with global media vendors, negotiating contracts, driving innovation, and ensuring alignment with enterprise standards and strategic priorities.
• Accelerate access to media and engagement data and shape data strategy, compliance, and risk within the commercial organization by championing data-sharing practices, building reporting transparency, and enabling data-driven decision-making.
• Drive executive-level transparency, compliance, and enterprise-wide reporting of media investments and performance across brand teams and senior stakeholders to ensure alignment, accountability, and trust.
• Drive the scaling of media capabilities across the enterprise globally.

Benefits

• Medical, pharmacy, dental and vision care.
• Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP).
• Financial well-being resources and a 401(K).
• Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support.
• Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility.
• Parental, caregiver, bereavement, and military leave.
• Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources.
• Other perks like tuition reimbursement and a recognition program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees