Director, Media Planning

Comcast•Town of Riverhead, NY

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Responsible for providing leadership and strategic direction across the full pre-sales planning process, partnering closely with internal and external sales teams to develop thoughtful, data-driven media strategies that drive business impact. Accountable for translating company vision and revenue priorities into a clear planning roadmap, ensuring the team delivers high-quality solutions aligned with client objectives, yield principles, and operational standards. Leads a large organization through change, fostering an inclusive culture and building strong leadership capabilities at all levels. Provides guidance across multiple functional areas, manages managers and senior professionals, and ensures resources are aligned to achieve financial, operational, and strategic goals. Influences, shapes, and integrates planning strategy for the broader organization.

Requirements

Skills Business Strategies, Campaign Development, Leadership, Media Planning, Strategic Direction
Education Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience 10 Years +

Responsibilities

Work with Senior Director and leadership to contribute to the development of business strategy and translate organizational goals into actionable Media Planning priorities.
Maintain a deep understanding of the media landscape, industry trends, marketplace dynamics, and advanced advertising capabilities.
Effectively communicate planning strategy and vision to internal teams and external partners, ensuring clarity, alignment, and shared understanding across functions.
Provide leadership and direction for diverse teams across a layered organization of leaders and professionals
Identify and develop critical leadership talent, providing coaching, mentorship, and opportunities that build capability, confidence, and readiness for expanded roles.
Oversee and guide the development of high-level planning approaches that incorporate client goals, insights, and data to support revenue growth and operational efficiency.
Manage complex, cross-functional initiatives, and high-impact projects, serving as a voice for the Planning organization in strategic conversations and enterprise-wide programs.
Champion a planning culture rooted in analytical rigor, curiosity, inclusivity, and continuous improvement.
Develop and evolve operational policies, workflows, and processes to support scale, efficiency, and future business needs.
Build and maintain a culture of inclusion and belonging, ensuring diverse perspectives are valued and teams feel supported, safe, and engaged.
Collaborate with partner teams (Sales, Sales Development, Operations, Product, Supply Strategy) to improve systems, processes, and cross-functional alignment.
Monitor advertising sales and planning performance metrics, identifying operational challenges and developing solution-oriented strategies to address them.
Ensure the terms of all media deals align with planning standards and broader organizational expectations.
Consistent exercise of independent judgment and discretion in matters of significance.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.