Media Strategy Director

Red Frog Solutions•Woodland Hills, CA

5d•$125,000 - $150,000•Hybrid

About The Position

Our client is hiring a Media Strategy Director to lead the development and execution of innovative, data -driven media campaigns across traditional and digital channels. This role requires client leadership, analytical precision, and the ability to translate complex media performance data into actionable client insights.

Requirements

Bachelor’s degree in Advertising, Marketing, Communications, or a related field (or equivalent experience).
8+ years of experience in media planning, buying, or strategy, with at least 2 years in a leadership role.
Proven success leading cross -channel media strategies across digital, social, and traditional platforms.
Familiarity with major media and analytics tools such as Advantage, Strata/Freewheel, Google Ads, Meta Ads Manager, The Trade Desk, Google Analytics, and Google Campaign Manager.
Strong understanding of research tools, including Kantar, GWI, and Scarborough.
Excellent communication, presentation, and leadership skills.
Demonstrated ability to manage teams, foster collaboration, and build client relationships.
Self -motivated and detail -oriented, with a proactive approach to project management.
Passion for media, technology, and staying ahead of emerging trends.

Responsibilities

Oversee and manage the media planning process for multiple clients, providing leadership, strategic direction, and innovation.
Act as the senior media lead across digital, social, and traditional platforms, ensuring alignment with client objectives and KPIs.
Develop and present strategic media recommendations, plans, and rationale to clients and internal stakeholders.
Lead cross -department collaboration with Account, Strategy, Creative, and Analytics teams to build integrated marketing solutions.
Manage the media planning lifecycle, including research, strategy, evaluation, plan development, and campaign execution.
Ensure campaigns deliver against measurable business objectives and audience strategies.
Lead high -level media partner negotiations to maximize value, visibility, and return on investment.
Guide and mentor media supervisors and strategists, fostering professional development and collaboration.
Participate in new business pitches, contributing to agency growth and thought leadership.
Maintain a deep understanding of client industries, audiences, and competitive landscapes.
Oversee staff performance reviews, workload assignments, and training opportunities to ensure team success.
May specialize in specific channels such as programmatic, social, or broadcast media, depending on client needs.