Senior Director. Commercial Media Strategy & Planning

Bristol Myers Squibb • Princeton, NJ

21d

About The Position

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Summary: The Senior Director, Worldwide Media Planning will play a pivotal role in advancing the Bristol Myers Squibb’s global media capabilities. Reporting to the Head of Integrated Content Delivery, this leader will partner with senior brand and business unit stakeholders to shape media strategy, dive development of media plans and associated KPIs –intended to ultimately drive access to media and engagement data, and drive innovation through AI and modern tools. The Senior Director will be responsible for designing and executing frameworks that enable insights-based planning, ensuring accountability across vendors, and promoting transparency in media investments and performance. In addition, the role carries responsibility for managing significant budgets, overseeing external media vendor relationships, and leading a team of media professionals. By embedding consistent processes, KPIs, and innovation practices, the Senior Director will help scale media excellence globally, supporting business priorities across the commercial portfolio.

Requirements

• Minimum 12 years of experience in media strategy, planning, and execution within a global organization; pharmaceutical or healthcare experience strongly preferred.
• Demonstrated success engaging senior executives and brand leaders to align on strategic media priorities.
• Proven budget management expertise with accountability for large, complex media investments.
• Experience leading and developing teams in a global, matrixed environment.
• Deep knowledge of AI-driven media tools, analytics, and data-enabled optimization.
• Strong background in establishing KPIs, governance frameworks, and vendor accountability.
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred).

Responsibilities

• Govern and influence enterprise-wide integrated media strategies tied to commercial objectives that align across therapeutic areas and business units, ensuring consistency while allowing for local market adaptation to maximize impact.
• P&L accountability for all media investments, optimizing allocation across channels, vendors, and geographies to deliver measurable ROI and value for the organization.
• Build and lead global media function with succession planning of media professionals, fostering a culture of excellence, innovation, and collaboration, while building future leadership capability in the media function.
• Lead strategic partnerships with executive and senior leadership across global brands and business units to define enterprise media priorities and capital allocation, ensuring media investments and plans directly advance overarching business, commercial, and enterprise-wide objectives.
• Integrate/align omnichannel strategy at enterprise scale to develop media strategies enabling an optimal marketing experience.
• Oversee enterprise-wide omnichannel execution, including risk/compliance management plans which would entail working with third party media vendors.
• Institute enterprise planning/governance models focused on insights-based planning frameworks that enable rapid decision-making, transparency, and measurable impact across global markets.
• Lead the transformation agenda for media, integrating AI-driven insights, modern analytics, and emerging technologies to accelerate innovation.
• Own enterprise policy/governance frameworks and executive accountability to ensure vendors and agency partners deliver on commitments and drive sustained performance.
• Own and negotiate global partnerships/alliances at enterprise impact level with global media vendors, negotiating contracts, driving innovation, and ensuring alignment with enterprise standards and strategic priorities.
• Accelerate access to media and engagement data and shape data strategy, compliance, and risk within the commercial organization by championing data-sharing practices, building reporting transparency, and enabling data-driven decision-making.
• Drive executive-level transparency, compliance, and enterprise-wide reporting of media investments and performance across brand teams and senior stakeholders to ensure alignment, accountability, and trust.
• Drive the scaling of media capabilities across the enterprise globally.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
• Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees