Director, Media Strategy & Activation

Fanatics

3d•Hybrid

About The Position

As a Director, Media Strategy & Activation at Fanatics Betting & Gaming (FBG), you will lead the execution of our media strategy with a wide range of partners for Fanatics Casino. Reporting into the Senior Director, Media Strategy & Partnerships you will play a key role within the FBG Marketing team, as well as the wider Fanatics Betting & Gaming. This is a critical appointment at a fast-growing US-based business within a unique category, offering an opportunity to work alongside a global team. This role is open to hybrid based out of the New York office or Remote US.

Requirements

10+ years of relevant Media experience
Proven track record leading large-scale, multi-channel media budgets from start to finish
Expert understanding of the role of media channels, including but not limited to: TV, CTV/OTT, OLV, Paid Social, Audio, OOH
Expert understanding of media measurement
Experience leading and managing agency partners
Analytical mindset, with deep experience storytelling through data
Possess a collaborative and can-do attitude, and passionate about the online casino industry
Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly
Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better
Proven ability to work effectively cross-functionally with partner teams (e.g. Finance, Legal, etc.)
Manager experience preferred
Experience working in the online casino, sports betting, or a similar heavily regulated industry is a plus
Must be open to occasional travel to Fanatics Betting & Gaming offices and other locations for conferences, events, meetings, and team building activities

Responsibilities

Lead creation and execution of media campaigns with a focus on upper & mid funnel media, aiming to drive uplift to awareness, consideration, and additional brand-focused metrics
Work closely with Senior Director, Media Strategy & Partnerships and other brand leaders to develop full funnel marketing strategies
Manage day-to-day agency relationship, clearly translating business goals into actionable media briefs
Present media strategies with precision to executive stakeholders on a recurring basis
Oversee consistent, actionable media reporting for executive review
Partner with internal Marketing departments (e.g. Creative, Brand, Analytics) to ensure seamless execution of promotions and campaigns
Collaborate closely with legal, compliance, and responsible gaming teams to ensure media plans are in line with category expectations
Monitor competition to identify new trends