Director, Social Media Strategy

Wingstop

About The Position

We are excited about our next Director, Social Media Strategy, who will lead our brand-building efforts across Organic and Influencer Marketing at Wingstop. This role serves as the strategic owner of Wingstop’s organic social and influencer ecosystem, leading internal teams and external agencies to drive cultural relevance, brand growth, and measurable business impact. The ideal candidate will have notable experience with: Social Strategy, Ideation, Content Calendar, Organic Creative, Influencer Strategy and Implementation, Community Management, and Measurement. This role will work in highly collaborative environment, partnering with Brand, Media, PR, Consumer Insights, Legal and other internal stakeholders. In addition, this role will lead a social team of 3-4 team members.

Requirements

You feel there is always opportunity to further your personal and professional growth.
You have a bachelor’s degree and 12+ years in organic/influencer across advertising, marketing, and communications.
You have ambition and drive to go above and beyond while driving best-in-class marketing at Wingstop.
You deliver outstanding strategy, ideas and results time after time.
You are proficient in analytics platforms (i.e.: Google Analytics) and MS Office.
You have a high degree of emotional intelligence and cultural acumen and have an exceptional ability to convey strategy and ideas to the most senior levels.
With your communication skills, you can gain alignment across various stakeholders.
A selfless and dedicated focus on helping others succeed. Consistently prioritizes the needs of colleagues and the organization, willingly offering support and contributing to the overall well-being of the team.
Takes initiative, a willingness to take calculated risks, and constantly searching for opportunities to improve processes or contribute to new ideas.

Responsibilities

Serve as the primary strategic lead for Wingstop’s external social and influencer agencies, setting clear direction, establishing KPIs, evaluating performance, and ensuring work delivers against business and brand objectives.
Set the long-term vision and strategic roadmap for Wingstop’s organic social ecosystem, driving brand growth, cultural relevance, and business impact across key and emerging platforms (e.g., TikTok, Instagram, X, YouTube Shorts), aligning with brand and business objectives.
Own agency relationships, scopes of work, and ways of working, ensuring speed, creative excellence, and accountability.
Oversee the organic content ecosystem, including planned campaigns and real-time cultural moments, ensuring relevance, speed, and brand integrity.
Develop and manage the organic content calendar, informed by cultural insights, consumer behavior, and performance learnings.
Define platform-native content approaches, posting cadence, and optimization strategies based on analytics and test-and-learn insights.
Lead the development and execution of organic creative content, including in-house production, UGC, creator content, and agency-developed assets.
Lead Wingstop’s influencer and creator strategy as a core marketing pillar, spanning always-on engagement, campaign-based activations, and long-term partnerships.
Identify, cultivate, and manage a diverse ecosystem of creators who authentically represent Wingstop’s brand, values, and cultural relevance.
Oversee influencer ideation, partner selection, negotiations, and performance measurement, ensuring brand safety and measurable impact.
Collaborate cross-functionally to integrate influencer storytelling into broader marketing initiatives.
Lead a team to own the community management strategy across organic social channels, bringing Wingstop’s brand voice to life through authentic, timely, and responsible engagement.
Effectively manage up by anticipating leadership needs, providing clear insights, and driving alignment on priorities.
Actively participate in social listening, real-time engagement, and conversation management, knowing when to engage, escalate, or stay silent.
Establish enterprise-level social governance and operating standards, including brand voice, legal alignment, escalation protocols, and crisis response frameworks, ensuring brand safety at scale.
Use insights to influence senior leadership decision making, campaign investment, and future marketing strategies.
Lead a team to own real-time monitoring, reporting, and optimization of social performance.
Conduct competitive and cultural analyses to identify opportunities and inform future strategy.
Share insights and learnings across the marketing organization to influence creative, media, and brand decisions.
Stay at the forefront of culture, social trends, and platform innovation, with a deep understanding of Wingstop’s young, multicultural audience.
Translate cultural insights across music, sports, entertainment, and lifestyle into scalable, brand-right social ideas.
Distinguish between trend participation and true cultural relevance, ensuring Wingstop shows up in ways that feel authentic and additive.
Serve as a cultural and social media thought leader within Wingstop, educating stakeholders on social strategy, platform evolution, and emerging trends.
Develop and present clear, data-informed recommendations to senior leadership, with a strong point of view on where Wingstop should play—and not play—across culture and social.
Partner closely with Brand, Creative, Media, PR, and Insights teams to ensure Social is fully integrated across marketing efforts.
Build, lead, and develop a high-performing internal social team, including coaching managers and individual contributors, setting clear goals, and creating career paths that scale with the business.

Benefits

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Work from home Fridays
Discount on Wingstop gift cards
Onsite game room