Senior Director, Category Leadership – Convenience Retail & Customer Shopper Insights

Coca-Cola•Atlanta, GA

2d•Hybrid

About The Position

The Coca-Cola Category team seeks a highly skilled leader for our new Convenience Retail and Customer Shopper Insights team. This role is integral to our relationship with our customers, sales teams, and bottling partners. This is a leadership role responsible for setting strategic direction and day-to-day business requirements for our North America Convenience Retail Customer engagements. This Senior Director will also serve as the central leader for our cross-channel Customer Shopper Insights in a single, coordinated function. This role blends customer-facing category leadership with enterprise-level insight generation to ensure Coca-Cola is positioned to win with shoppers. Success in this role will require accountability in leading a high-performing team, shaping category strategy, stewarding analytic and insight capabilities, and influencing senior Customer and internal stakeholders.

Requirements

Minimum of 10 years’ experience in data analysis, consumer insights, category management, and/or space analytics
Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable insights for multiple stakeholders.
Excellent verbal and written communication skills with the ability to engage and influence stakeholders at all levels.
Demonstrated ability to build and maintain strong relationships with customers by understanding their needs.
High attention to detail at both breadth and depth.
Advanced analytical capability – ability to draw insights and actions from primary and secondary data sources.
Specific capabilities with customer specific data sources (84.51, EYC, etc.)
High level of experience in data providers (Nielsen, IRI)
High technical skill and aptitude with computer software (MS Office, JDA, Power BI, etc.)
Demonstrated reputation for customer engagement with ability to positively drive business results.
Ability to link category leadership strategies to customer strategies.
Research experience with knowledge of different research techniques, experience in design and management of vendors through project delivery.
Strong planning capability with the ability to set clear priorities, sequence work effectively, and drive progress against both near-term deliverables and long-term strategic objectives.
Grows diverse high performing teams through tough-minded talent management and proactively seeks development opportunities for employees.
Drives organizational performance, efficiency, & effectiveness by translating analytics into actions and results
Demonstrated ability to lead through change, set clear direction and align teams around a shared vision that drives measurable business impact.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

MBA Preferred

Responsibilities

Lead and develop a high-performing, multi-disciplinary Category Leadership and Customer Shopper Insights organization.
Recruit, retain, and grow top talent; build succession plans and strengthen analytical, technical, and strategic capabilities across the team.
Set clear expectations and foster a culture of accountability, curiosity, inclusion, and continuous improvement.
Lead and connect geographically dispersed teams.
Provide strategic leadership for Convenience Retail category growth, serving as a trusted thought partner to senior Customer executives.
Lead development of category strategies, opportunity assessments, and category blueprints that align shopper needs with Coca-Cola’s portfolio priorities.
Translate complex data into clear, actionable recommendations that influence Customer decisions and drive category growth.
Partner closely with Sales, Channel Strategy, and other cross-functional teams to embed category strategy into customer business plans.
Define and own the Customer Shopper Insights agenda with a centralized approach to insight generation that standardizes best practices, and ensures insights are prioritized, actionable, and consistently shape decision-making across Customers and Channels.
Drive the integration of shopper, Customer, and market data to deliver clear descriptive and diagnostic insights that inform business decisions.
Enable data agility across Convenience Retail Customer capability platforms and cross-channel Shopper Insights needs to deliver descriptive and diagnostic analytics.
Advance predictive and forward-looking analytics in partnership with Coca-Cola’s Strategic vision in collaboration with Commercial and Strategy counterparts.
Elevate the role of Customer Shopper Insights as a core capability, ensuring it meaningfully influences category strategy, innovation and Customer engagement.