Senior Director, Business Enablement

dentsu•Chicago, TX

1d•$136,000 - $224,910•Hybrid

About The Position

The Senior Director of Strategy, Consulting & Advisory is a trusted leader who guides all cross-functional projects with an emphasis on Customer Marketing Data, Strategy, & Analytics solutions. They provide key insights through data analysis to inform strategic planning and initiative prioritization. This role sets the standard for how strategic marketing plans, data, and technology come together to drive measurable growth.

Requirements

15+ years in analytics, business consulting, data strategy and or strategic planning functions
8+ years of cross-team leadership over multiple business and strategic disciplines
Experience across both agency and corporate environments
Experience guiding and planning work products from technical and strategic teams
Translation of ML/AI models and analytic projects to tactical and executional business action
Executive-level written and verbal communication
Strong active-listening skills, with ability to discern client needs
Proven people-management skills: coaching, developing, and holding managers accountable to clear success criteria.
Expert-level at PowerPoint
Confident with building interactive roadmaps and program plans to drive strategic growth
High emotional intelligence, with sound judgment to navigate organizational and relationship dynamics across client and internal stakeholders
Ability to leverage data and insights for story-telling and solution application
Ability to translate ambiguous requests and requirements into tangible and tactical solutions
Ability to explain complex analytic, technical and data solutions in simplified language for non-technical partners
Ability to manage both client and agency teams to facilitate timely and actionable solutions
Ability to identify and apply technology enablers to drive CXM use cases
Ability to develop actionable use cases for business growth – prioritizing based on technology and data enablers and business goals
High business acumen and the ability to connect business challenges analytic and data led solutions
Understanding of broad spectrum of analytic tools, solutions and technologies and their application to business action

Nice To Haves

Corporate Retail Experience preferred

Responsibilities

Lead strategic planning and initiative prioritization
Independently develop long-term roadmaps and use cases for workstreams to execute against
Recommend insights-to-action for strategic and long-term planning leveraging value-based measurement across client marketing leads to drive data-enriched activation
Identify opportunities for cross-solutioning within client’s ecosystem to drive incremental value
Teach, coach and train direct and indirect reports on how to best identify and execute the solutions driven through data, analytics, and technology available to support the strategic plans for the organization
Collaborate with SMEs to identify white space opportunities to curate and develop solutions that are well thought through and are client and customer centric
Ability to connect capability challenges or goals to business needs and build compelling stories to articulate incremental value
Hands-on ability to create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs
Independently lead the development and drive the execution of actionable multi-phased / year measurement, technology, analytic or data roadmaps for clients
Ability to translate data/results into clear narratives for tech and non-tech audiences across different communication channels, i.e. ppt, email etc.
Provide thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting-edge application of analytics and data solutions
Assess market trends and incorporate external insights to recommend potential product and market level opportunities for client growth.
Develop depth and breadth of understanding of solutions and offerings across company
Actively engage with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization
Partner with client to develop use cases for activation across brand market segment teams
Align with Analytics, Marketing, and Media partners on marketing and measurement plans to support activation efforts
Collaborate cross-functionally to drive integrated process for the utilization and advancement of data and analytics
Lead matrixed teams through influence, collaboration and coaching