Senior Director, Business Development Marketing & Strategy

Coca-Cola•Atlanta, GA

1d•Onsite

About The Position

The Senior Director, Business Development Marketing & Strategy will play a critical role in shaping how The Coca‑Cola Company partners with customers through forward‑thinking marketing strategy. This leader will support business development efforts across the FSOP landscape, helping the organization pursue growth opportunities while strengthening long‑term customer relationships. This role sits at the intersection of marketing, strategy, and commercial leadership. The ideal candidate brings a strong understanding of customer‑centric marketing, the ability to navigate complex business environments, and a passion for translating brand and marketing capabilities into meaningful partnership value.

Requirements

Bachelor's Degree or equivalent work experience
10+ years in marketing, agency or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers.
Deep expertise in Customer Marketing, Shopper Marketing, or Commercial Marketing, ideally within foodservice/hospitality
Proven ability to develop differentiated beverage partnership strategies, including experience with complex, multi-year customer relationships
Strong strategic thinking with the ability to balance bespoke excellence and scalable impact
Executive-level communication, influence, and stakeholder leadership skills
Demonstrated success leading through ambiguity, change, and complexity
Exceptional problem-solving skills with a strong solution orientation
Skilled at orchestrating cross-functional teams without direct authority
Strong planning, prioritization, and organizational leadership capabilities
Currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Nice To Haves

Brand Positioning
Channel Management
Competitor Analysis
Creative Briefs
Digital Media Strategy
Group Problem Solving
Local Advertising
Marketing Activation
Marketing Strategies
Media Planning
Shopper Marketing
Social Media Strategies
Sponsorships
SWOT Analysis

Responsibilities

Lead marketing strategy in support of business development initiatives, helping position Coca‑Cola as a valued, differentiated partner
Translate customer insights and business objectives into relevant marketing approaches that support growth and long‑term partnership success
Serve as a strategic partner to internal business development leaders, providing marketing leadership across multiple initiatives
Build strong, senior‑level relationships with customer stakeholders and industry partners
Help design and deliver compelling, customer‑first marketing concepts and narratives that demonstrate Coca‑Cola’s capabilities
Partner with internal and external teams to bring marketing strategies to life, from concept development through execution
Work cross‑functionally with brand, insights, digital, commercial, and other teams to ensure alignment and consistency in how marketing capabilities are applied
Support the development of scalable marketing approaches that can be adapted across different customers and business needs
Provide leadership and guidance to teams navigating evolving customer expectations and market dynamics
Lead cross-functional, high-impact strategic initiatives as competitive threats, category shifts, and customer needs evolve
Bring a thoughtful, solutions‑oriented mindset to ambiguous and complex business challenges
Help evolve best practices in how marketing supports customer partnerships over time
Translate complex marketing strategies into clear direction, alignment, and action across stakeholders