Senior Director, Brand Strategy

Pubity Group•New York, NY

4d•Hybrid

About The Position

This is a senior, high-impact role for a sharp strategic mind who thrives at the intersection of culture, content, and commerce. As Lead Strategist, you will be the strategic engine behind Pubity’s most important client relationships and proposals from around the world - turning briefs into compelling narratives and building products that win. You will operate as a trusted partner to Sales, Creative, and Production, leading pre-sales strategy from brief through to pitch - with speed, quality, and cultural intelligence at the heart of everything you do. You will also play a central role in productizing our offerings, embedding AI into workflows, and raising the bar on how Pubity measures and communicates campaign impact. If you are a collaborative leader who brings big-picture thinking and executional excellence in equal measure - and you have a genuine passion for youth culture, social media, and brand storytelling - this is the role for you.

Requirements

7+ years’ experience in campaign strategy, integrated marketing, brand partnerships, or a senior creative/media agency role.
A proven track record of responding to briefs of all sizes — quickly, strategically, and to a consistently high standard.
Strong productisation skills: able to turn ideas and insights into scalable, packaged solutions.
Deep knowledge of social media platforms, content formats, and what resonates with Gen Z and youth audiences.
Exceptional storytelling and presentation skills — able to build and deliver compelling decks to senior clients and agencies.
AI literacy: hands-on experience with tools such as ChatGPT, Midjourney, Perplexity, or similar.
Analytical mindset: comfortable interpreting data and performance metrics to shape and improve creative strategy.
Outstanding project management skills with the ability to juggle multiple high-priority briefs simultaneously.
Highly collaborative with excellent interpersonal skills — you build trust quickly and work well across teams and time zones.
Proficiency in Canva, PowerPoint/Google Slides, Excel, and modern collaboration tools.

Nice To Haves

Experience working across US & international campaigns, with an understanding of the US media and brand landscape.
Knowledge of entertainment, sports, and cultural tentpoles and how to leverage them commercially.
Familiarity with social-first publishers, creator economies, and rapid-growth media environments.
Understanding of media performance analysis and optimisation frameworks.
Experience managing or mentoring junior team members.
Degree in Marketing, Communications, or equivalent professional experience.

Responsibilities

Lead strategic development and responses to client briefs of all sizes — crafting compelling narratives and high-quality solutions that win business quickly and confidently.
Act as strategic lead on key client meetings alongside Sales, presenting with authority and bringing creative rigour to every interaction.
Support renewals and upsell opportunities by identifying strategic angles that add measurable value for clients.
Develop and apply robust measurement frameworks to demonstrate campaign impact and continuously raise the quality of our outputs.
Package and productise Pubity’s offerings around tentpole events (e.g., Super Bowl, Valentine’s Day, World Cup, Coachella) and build evergreen solutions that scale.
Drive innovation in campaign formats, contributing to Pubity’s differentiation in the youth-culture and Gen Z publisher space.
Leverage AI tools (e.g., ChatGPT, Midjourney, Claude) for insights, ideation, and deck creation — improving output speed and quality across the team.
Collaborate cross-functionally with Creative, Production, and Sales to build integrated, client- ready strategies that feel cohesive and on-brand.
Partner with regional teams to ensure consistency of messaging, positioning, and strategic approach across markets.
Lead with strong project management discipline — owning timelines, managing multiple concurrent workstreams, and keeping quality high under pressure.
Serve as a cultural and strategic voice within the team, mentoring junior strategists and shaping how strategy is done at Pubity.