Senior Analyst, Brand Strategy

Hilton • McLean, VA

13d • Onsite

About The Position

This role is based at our corporate office in McLean, VA Exceptional Hospitality Starts with You This is your chance to be part of our in-house Hilton Supply Management (HSM) team that supports our brands, owners, and operators! HSM has transformed how supply chain and procurement add value to the hospitality industry, with 16 billion dollars of spend influence, over 4000 suppliers, and support of Travel with Purpose goals. As a Senior Analyst, Brand Strategy, you will support the team in partnering with all our brands and helping influence and guide programs with unique and distinctive products and services. On the Strategy, Planning, and Insights team, you will report to the Senior Manager, HSM Brand Strategy. You will work on projects to advance HSM's growth. This will involve supporting go-to-market execution across new markets and Consumer Direct. Your responsibilities will include development of sales and marketing collateral, event and activation support, and execution of integrated communication strategies.

Requirements

• Three (3) years of experience in brand strategy, marketing and communications, or a related role.
• Experience developing marketing and sales collateral including event communications and pitch decks.
• Experience managing a plethora of projects in a fast‑paced, cross‑functional environment.
• Communications experience, with the experience to distill complex ideas into clear stories.
• Independently bring projects from inception phases to execution.

Nice To Haves

• Experience in hospitality, travel, or a related service‑oriented industry.
• Experience in supply chain industry.
• Experience working with creative and event agencies.

Responsibilities

• Help develop HSM's brand and go‑to‑market strategy across core hospitality, new markets, and Consumer Direct.
• Support brand‑led initiatives such as events, activations, and thought‑leadership efforts, ensuring consistency with HSM's positioning and priorities.
• Track progress against brand and GTM initiatives, identifying risks, dependencies, and opportunities to improve execution.
• Partner with Sales, Marketing, Strategy, and Regional teams to ensure brand strategy is reflected in market execution.
• Work with external agencies and vendors to support development of creative assets, messaging, and campaign materials.
• Collaborate with cross‑functional teams to align brand strategy with product, vertical expansion, and commercial priorities.
• Be a connective tissue between strategy, ensuring agreement across team members and workstreams.
• Develop sales, marketing, and executive‑level materials, including pitch decks, positioning narratives, and messaging frameworks.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed