Senior Director, Brand Marketing

Spin Master•Los Angeles, CA

24d•$190,000 - $230,000•Hybrid

About The Position

The Senior Director, Brand Marketing is responsible for maximizing profitable growth of across our Wheels & Action category. You will partner with the Global Design and Product Development and Engineering Design teams, respectively, to develop and deliver Brand and Product Strategy, including the 36-month innovation pipeline.

Requirements

A proven successful background in managing a global P&L within a successful growing business.
Hands-on understanding of product development/R&D functions for diverse product lines; experience working with subsidiaries, inventors, distributors, overseas factories and vendors
Experience leading a global business unit in the areas of Design, Development, Packaging and Marketing; great at building and motivating a team and dealing with Executive teams
Strong understanding of the global industry and assigned categories which includes, but is not limited to, historical trends, competitors, distribution trends, pricing trends, retailer needs, marketing/advertising trends, consumer segmentation, and product trends.
Strong understanding of global brand and franchise management
Ability to anticipate future trends and lead the division to capitalize on future opportunities
Strong analytical and communication skills, specifically presentation skills for audiences of all sizes
Ability to manage and influence a diverse range of personalities and skill sets
Ability to manage and influence senior level internal and external partners
Ability to manage several projects simultaneously and take products from initial concept through to production

Responsibilities

Owns the global P&L for the division; works with the markets to ensure the budget is achieved.
Owns the global long range strategic plan (36-month pipeline) and future forecasts (estimates) for all global toy brands; drives alignment with sales & operations
Leads Brand Action Plans which include, product definition, product positioning, packaging strategy and creative strategy briefs
Influences product development for assigned brands from concept feasibility and selection to production, and from production to marketplace success.
Owns the decisioning to resolve competing priorities between cross functional divisions
Owns team development, growth, career planning and employee engagement
Manages the financial aspects of the Global Business Unit, including, but not limited to, approval of costing, tooling budgets, SKU rationalization, profitability analysis and G&A expenses.
Identifies new business / growth opportunities and develops strategic action plans.
Manages relationships with inventors, licensors, distributors, overseas factories and vendors