Senior Director, Brand Management (Timberland)

VF Corporation • Stratham, NH

1d • $200,800 - $251,000

About The Position

The Senior Director, Brand Marketing is responsible for planning and developing Timberland’s global, cross-functional brand strategies and plans. The role leads integrated marketing and consumer-focused go-to-market efforts, bringing together consumer insights, brand elevation, and always-on engagement to deliver cohesive consumer journeys.

Reporting to the Chief Marketing Officer, the Senior Director partners with regional marketing teams, category brand marketing leaders, and functional leaders to align global brand stories and plans. The position develops seasonal integrated plans and plans for key consumer moments, bringing category teams together to build those plans. It also emphasizes always-on and reactive marketing, particularly through social and digital channels, and applies knowledge of sneaker culture, launch culture, segmented marketing, and youth culture to develop brand solutions for the next generation of consumers.

This is a cross-functional leadership role with responsibility for managing global teams and bringing partners together to build and refine consumer journeys. The role works closely with design and product teams and requires expertise in product marketing, product strategy, and product concepting. The posting indicates that related formal education is desirable, but places greater emphasis on 10 to 12 years of experience and professional achievements.

Requirements

• 10 to 12 years of experience and professional achievements.
• At least five years of people leadership experience.
• Experience in multi-channel, digital, social, integrated, and brand marketing, as well as industry-specific go-to-market strategy.
• Experience in data-driven and consumer-insights-driven marketing and modeling.
• High-level organizational skills.
• Process-oriented and detail-oriented approach.
• Self-motivation and the ability to work independently and acquire new knowledge as needed.
• Effective verbal and written communication skills.
• Ability to manage multiple projects simultaneously, set goals, and prioritize tasks.
• Proficient PC skills, including spreadsheets, word processing, and databases.
• Keynote and PowerPoint skills, including the ability to create well-rounded, inspirational marketing plans and strategies.
• Ability to work and communicate with all levels of the organization.
• Ability to develop collaborative and diverse relationships.
• Ability to understand, assess, and solve problems using technical and analytical skills.
• Ability to influence without authority.
• Ability to think and act quickly in response to market pressure.
• Ability to use both data and intuition to solve problems.

Nice To Haves

• Formal education in a related field.
• Cultural connectivity and an organic connection to art, music, action sports, and/or street culture.

Responsibilities

• Plan and develop Timberland’s global, cross-functional brand strategies and plans.
• Partner with regional marketing teams, category brand marketing leaders, and functional leaders to drive an integrated go-to-market process and create globally aligned brand stories and plans.
• Build seasonal integrated marketing plans and consumer journeys, including plans for important consumer moments across the brand.
• Bring category teams together to develop seasonal integrated marketing plans.
• Use always-on and reactive marketing, including social and digital channels, to create personalized conversations with consumers.
• Use consumer insights and qualitative and quantitative data to develop innovative brand solutions for the next generation of consumers.
• Manage global, cross-functional teams and bring diverse partners together to develop and refine detailed consumer journeys.
• Lead product marketing, product strategy, and product concepting in partnership with design and product teams.
• Lead, coach, and develop staff to improve performance and achieve professional goals.

Benefits

• Eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.
• Eligible to participate in a Long-Term Incentive Plan.
• VF Corporation offers benefit programs; details are provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed