Senior Director, Brand Marketing NORAM
About The Position
KAYAK, part of Booking Holdings, is a leading travel search engine that helps people find perfect flights, stays, rental cars, and vacation packages. They are also developing a corporate travel solution called KAYAK for Business. As part of a global portfolio of travel metasearch brands, KAYAK emphasizes innovation and provides opportunities for employees to make an impact. This role is for a strategic, commercially minded Senior Director, Brand Marketing to lead NORAM brand efforts, shaping the brand's regional presence through culturally relevant, insight-led campaigns that drive business impact. The position reports to the SVP, Brand Marketing and involves owning the NORAM brand budget and investment strategy, collaborating with the NORAM GM and cross-functional teams (Creative, Media, PR, Product Marketing) to optimize performance and drive regional growth. The role requires working from the Cambridge, MA office three days per week.
Requirements
- 12+ years of experience in brand marketing, with significant leadership experience across North America.
- Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact.
- Experience developing integrated campaigns across online and offline channels.
- Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution.
- The ability to balance creative ambition with commercial objectives.
- Experience managing and developing teams and collaborating across functions and influencing at senior levels.
Nice To Haves
- Experience in consumer tech, travel, or digital marketplace businesses is a plus.
Responsibilities
- Define and lead a full-funnel, audience-first brand strategy across NORAM that balances short-term performance and long-term brand building.
- Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice.
- Localize global brand positioning and messaging so it resonates across NORAM.
- Lead integrated, cross-channel campaigns across TV, online video, OOH, audio, social, and owned channels.
- Partner with the Sr. Director of Creative to deliver a dual-track approach that balances storytelling and conversion.
- Co-develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
- Move planning from broad demographics to intent- and audience-driven strategies, with channel-specific creative approaches.
- Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
- Work with Brand Strategy & Measurement to run experiments, media-mix modeling, and incrementality testing to prove impact.
- Mentor and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
Benefits
- Work from (almost) anywhere for up to 20 days per year
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year
- No meeting Fridays
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
- Free lunch 2 days per week
- health benefits
- flexible spending account
- retirement benefits
- life insurance
- paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays)
- parental leave benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
