Senior Director, Brand Marketing (Coffee)

Sodexo Careers • North Bethesda, MD

5h • Remote

About The Position

Sodexo is seeking a Senior Director, Brand Marketing to join our North American Marketing team. Be part of a transformational experience as we meet the challenges of today’s business landscape and lay the foundation for future growth. The Senior Director of Brand Marketing will focus on brand development and brand management activities for our Coffee and Hot Beverage portfolio within our food business. This role reports to the Vice President of Brand Marketing. This is a remote position with the ideal candidate based anywhere in the United States with preference for East Coast or Central candidates. At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide. Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you’re happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please complete this form .

Requirements

• Strategic vision and an ability to look at the big picture with gray areas and moving parts, and bring disparate parts together to drive growth in the organization
• Strong leadership and people development capabilities including experience managing with and without direct reporting lines
• A proven track record translating actionable insights into strategy, development and management
• The ability to lead, coordinate and inspire cross-functional collaboration to create new branded offerings and business models to deliver on the strategic vision for the coffee and hot beverages areas
• Ability to work effectively in a matrix organization
• Excellent written and oral communication skills
• Highly collaborative approach
• Ability to effectively manage multiple stakeholders
• Minimum Education Requirement - Bachelor’s Degree in a relevant field or equivalent experience
• Minimum Management Experience - 10 years
• Minimum Functional Experience - 10 years

Nice To Haves

• Passion for and working knowledge of the coffee and hot beverages categories, with experience working in these areas a plus

Responsibilities

• Aid in accelerating our brand development and brand management activities within Sodexo North America.
• Refine the organization structure and strategic approach for the assigned brand portfolio.
• Partner with the Sr. Director Brand Partnerships to oversee the coffee and hot beverage portfolio, ensuring that all solutions work in harmony to achieve business objectives.
• Build and manage the brand and portfolio roadmaps, create vision for consumer experience, drive the design requirements, financial model, lifecycle and evolution plan.
• Create brand vision & strategy with laser focus on customer experience.
• Establish foundation by clearly defining current portfolio for assessment.
• Partner with the Insights team to ensure all brand and portfolio plans are rooted in client and consumer insights.
• Manage brand profitability by integrating costing and pricing components of the development process.
• Work with Regional Service Operations to adapt the brand roadmap to guarantee value creation.
• Identify target consumer and provide clear direction on all communication points for both client-facing and consumer-facing materials.
• Partner with digital marketing, communications, and creative services team to develop creative and execute content and ensure that key communication points are appropriately included in all marketing and sales materials.
• Collaborate with segment marketing teams to customize content for each segment.
• Develop an ongoing connection with existing peers in the brand marketing ecosystem including those in Noram and Global teams, as well as within NorAm Business Segments to ensure knowledge sharing amongst Subject Matter Experts.

Benefits

• Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience.
• Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training.
• Medical, Dental, Vision Care and Wellness Programs
• 401(k) Plan with Matching Contributions
• Paid Time Off and Company Holidays
• Career Growth Opportunities and Tuition Reimbursement
• More extensive information is provided to new employees upon hire.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees