Director, Brand Marketing
About The Position
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? PrizePicks is one of the fastest-growing brands in sports, and live moments are where brand and business performance meet. We’re hiring a Director, Brand Marketing to own the end-to-end go-to-market engine for how PrizePicks shows up across live sports, marquee events, and real-time cultural moments. You’ll translate our brand strategy into integrated plans that drive measurable outcomes - from awareness and consideration to participation, retention, and revenue impact. This is a senior leadership role at the intersection of brand, growth, and execution. You’ll set the operating rhythm for sports-moment marketing, lead cross-functional teams through fast, high-visibility launches, and build the playbooks and process discipline that help PrizePicks win the moments that matter most. The ideal candidate is a rare mix of storyteller + operator: someone who can craft a clear point of view, move teams with confidence, and hold work accountable to results. They will need to understand how to build brand attention and equity, while also understanding how that equity fuels participation, retention, and long-term growth.
Requirements
- 10+ years of experience in Brand Marketing or Integrated Marketing.
- Must have experience working in sports, entertainment, or other live, culture-driven environments.
- Proven track record of delivering brand initiatives that drive measurable business results.
- Experience leading complex, cross-functional go-to-market efforts at scale.
- Strong strategic thinking paired with nimble operational excellence.
- Data- and insight-driven mindset, with experience partnering closely with analytics and insights teams.
- Creative and deep understanding and experience working on channels across the funnel
- Exceptional communicator and collaborator, able to influence across disciplines and seniority levels.
- Genuine passion for sports and understanding of how fans engage during live moments.
Responsibilities
- Own Live Sports Go-to-Market (Planned + Real-Time)
- Drive Measurable Brand & Business Impact
- Shape PrizePicks’ Live Moments Playbook
- Elevate Brand Storytelling Across Touchpoints
- Lead & Influence Across the Organization
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
