Director, Brand Marketing

Airwallex • San Francisco, CA

13d • Onsite

About The Position

As the first Brand Marketing Director for North America, you’ll lead our efforts to build, mature, and elevate Airwallex’s brand across the region. You’ll craft and execute a winning brand strategy that brings Airwallex’s differentiated position to life, improves awareness and familiarity among priority segments, and drives consideration across the full funnel. You’ll balance global consistency with local relevance, adapting global brand platforms and content while creating region-first initiatives that resonate in the Americas. You’ll helm high profile advertising campaigns, manage local sports partnerships, and drive awareness, familiarity, and trust for the Airwallex brand. This is a highly visible, hands-on leadership role for a seasoned brand marketing leader who can both set strategy and roll up their sleeves to deliver integrated campaigns, content, and experiences that stand out in a competitive B2B fintech landscape.

The role is based in San Francisco.

Requirements

• Experienced brand leader: 15+ years of experience in Brand and/or Integrated Marketing, with a substantial portion of that time spent in a high-growth B2B technology, SaaS, or fintech environment
• Strategic brand ownership: Proven experience building and scaling a brand identity in the Americas, with a portfolio showing measurable growth in brand awareness, sentiment, and market share
• Integrated campaigns expert: Deep experience planning and executing multi-channel brand campaigns (digital, OOH, content, social, and events) that directly tie brand activity to commercial outcomes
• Data-driven storytelling: expert-level ability to translate complex fintech/SaaS products into human-centric narratives for various audiences, backed by an obsession with creative quality and design
• Hands-on operator: Comfortable toggling between high-level brand strategy and the “hands-on” execution required in a lean, fast-moving, high-growth environment

Nice To Haves

• IPO/Pre-IPO Experience: Experience leading brand transformations or “re-branding” for a company preparing for a major liquidity event or public listing
• Category creator: experience working at a company that defined a new category or successfully disrupted a legacy industry (e.g., traditional banking)
• Networked leader: A strong existing network of top-tier creative talent, influencers, and media partners in the Americas fintech space

Responsibilities

• Define the Americas brand marketing strategy aligned to global brand direction and regional commercial goals (with particular emphasis on the US market)
• Serve as the brand custodian for the Americas, ensuring all regional activations reflect Airwallex’s brand strategy, tone of voice, and messaging framework
• Lead the development and deployment of integrated brand campaigns in the Americas (digital, OOH, experiential, content, social, and partnerships) that drive step-changes in brand awareness, familiarity, and consideration
• Localize and amplify global brand platforms and hero content for the Americas, ensuring relevance to regional audiences, regulations, and competitive dynamics
• Own and manage relationships with creative, media, and specialist agencies across the region, ensuring they are tightly aligned to Airwallex’s strategy and standards
• Partner with regional and global social teams to ensure social-first content and campaigns from the Americas reinforce our brand themes and drive engagement with target audiences
• Act as a trusted partner to regional and global leaders across Marketing, Sales, Product, Corporate Affairs, Talent, and other functions on brand and content needs in the Americas

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed