Senior Director, Brand Lead, Gastroenterology

Ardelyx•Waltham, MA

7d•Onsite

About The Position

Ardelyx is a commercial-stage biopharmaceutical company focused on redefining treatment approaches for patients with significant unmet medical needs. By combining scientific innovation with a collaborative, purpose-driven culture, we strive to create meaningful impact for patients. Team Ardelyx is united by a shared mission and guided by our core values: Passionate, Fearless, Dedicated, and Inclusive. We foster an inclusive environment where employees are respected, supported, and empowered to make an impact — both within our company and in the lives of patients we serve. The Senior Director, Brand Lead, Gastroenterology will be responsible for the overall brand strategy and marketing execution for our key product in the company’s Gastroenterology therapeutic area. This leader will evolve the brand’s vision and strategic focus, drive integrated marketing efforts, and oversee the thought leader engagement strategy, ensuring cohesive communication across healthcare professionals (HCP), patients and the broader medical community. The ideal candidate is a dynamic, strategic marketer with deep experience in biotech or specialty pharmaceuticals, a proven record of successful product leadership, and the ability to inspire and guide a cross-functional team.

Requirements

Bachelor’s degree, advanced degree (MBA) strongly preferred, with 10+ years of progressive marketing or brand leadership experience in biotech, pharmaceutical or specialty healthcare or equivalent experience
Demonstrated success leading commercial strategy for a launched or early-stage marketed product in a competitive therapeutic area
Strong verbal and written communication skills to address Commercial leadership and Executive audiences
Proven ability to manage and develop teams
Strong understanding of regulatory and compliance frameworks governing biopharma marketing
Strategic and analytical mindset with operational discipline
Collaborative and influential leader who thrives in a matrix environment
Entrepreneurial spirit with a bias for action and innovation
High emotional intelligence and executive presence

Nice To Haves

Gastroenterology experience preferred or relative disease state/market knowledge
Digital marketing experience a plus

Responsibilities

Lead the evolution and execution of the brand vision, positioning, and market strategy through annual brand planning process
Drive brand awareness and demand generation across all HCP and Consumer marketing strategies, tactics, and execution throughout all personal promotion and digital channels
Represent brand level initiatives, workstreams, and results at weekly, monthly, quarterly business review meetings
Partner cross-functionally with Medical Affairs, Market Access, Sales, Sales Training, Commercial Operations, and Corporate Communications to ensure strategic pull through across messaging, data generation, and commercialization efforts
Serve as the primary brand champion, ensuring consistency across all internal and external touchpoints
Oversee brand performance metrics and market insights to drive brand strategy, data-driven decisions, and optimize ROI
Oversee marketing budget, and ensure all marketing programs and campaigns support overall strategy, are executed effectively with a strong ROI, and are within budget
Manage external agency and vendor partnerships to maximize execution and manage budget appropriately
Lead, mentor, and develop a high-performing team by setting clear goals and aligning team efforts with business objectives for the HCP Marketing, Patient Marketing, and Thought Leader Engagement functions
Foster collaboration, accountability, and professional development across the team
Lead development of cross-functionally aligned brand plan, and foster strategically aligned functional execution of innovative HCP and DTP tactics, based on market insights
Partner with multi-channel marketing team to develop media / NPP strategy and initiatives, ensuring alignment between patient and HCP initiatives
Drive content creation and promotional materials in compliance with regulatory and medical review processes
Collaborate with analytics and insights teams to continuously evaluate campaign effectiveness and refine strategies
Build and maintain strategic relationships with key opinion leaders (KOLs), professional societies, and advocacy groups through close partnership with Thought Leader Liaison team
Oversee advisory boards, speaker programs and congress activities to position our brand as the therapy of choice within its category
Partner with Medical Affairs to ensure a scientifically grounded and compliant approach to external engagement and RWE evidence generation