Senior Director, BigFuture Content Strategy

College Board•New York, NY

12d•$100,000 - $160,000•Remote

About The Position

As Senior Director, BigFuture Content Strategy, you will be responsible for the content ecosystem underlying the BigFuture.org product, which engages over 19 million unique users a year. In partnership with the BigFuture Product team, you’ll shape our content-as-product strategy to advance personalized exploration on BigFuture.org. You’ll lead editorial strategy for student and parent content served throughout our product, now in the Community Library and eventually via AI-enabled conversation and alongside tools. You and your team will rapidly create high volume, information-rich, authentic video, articles, graphics and other content. You’ll oversee cross-functional go-to-market efforts to drive teens and their families to engage with BigFuture.org content. You’ll set and maintain a high bar for content as a player-coach leading a team of four.

Requirements

7+ years managing digital content strategy, systems, and creation in partnership with product teams (including 2+ as people manager)
A strategic and inclusive leadership style: you set clear priorities, make your thinking visible and digestible in strategy documents and planning tools, build effective team structures, anticipate future needs, and foster a culture of belonging.
A proven ability to drive performance and growth: you set high expectations, deliver real-time, evidence-based feedback, and coach team members to take smart risks, stretch their skills, and achieve meaningful impact.
Deep experience in defining content strategy and taxonomies, developing editorial roadmaps, and socializing strategy for feedback and alignment.
Masterful approaches to multimedia content creation, including video, articles and graphics to inform and inspire, and proven ability to define and simplify standards, norms and processes.
Experience-driven intuition to engage Gen Z/Gen Alpha and their parents in future planning and align informational content to research and best practices for college and career planning.
Strong quantitative orientation to routinely diagnose, synthesize findings and implications, and align clear plans to evidence with ability to track KPI’s with Adobe Analytics, Tableau and other tools.
Strong organizational and project management skills with experience managing team workflows via Monday.com or similar tools.
Deep experience leveraging Drupal or similar content management systems and Adobe Express or similar video editing software.
The ability to travel once a month to College Board offices or conferences or on behalf of other College Board business.
A passion for expanding educational and career opportunities and mission-driven work
Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively.
Clear and concise communication skills, written and verbal
A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.
A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success
Authorization to work in the United States

Responsibilities

Strategic Editorial Leadership of Content for Product (20%): Develop, refine, and socialize a comprehensive content strategy that advances and aligns with the BigFuture product vision and roadmap for personalized exploration
Own, refine, and socialize an editorial roadmap for articles, videos and other BigFuture.org product content, informed by student and parent needs, business goals and priorities, landscape trends, and best practices for postsecondary planning
Oversee research and define clear outcomes, key messages, and production approach for every piece of BigFuture.org content to ensure consistency and quality
Define ambitious quantitative goals for content, track KPI’s, diagnose opportunities, gaps, and implications, implement pivots, and ensure robust tracking systems
Manage quantitative and qualitative user research and feedback systems to measure value and relevance of BigFuture.org content
Strategically curate and serve content via a content management system to drive log-ins and other product engagement metrics
Production Systems and Quality of Content for Product (20%): Prioritize and manage community team’s backlog of content concepts and editorial calendar to drive timely, consistent, high-quality, rapid content creation
Establish and refine robust processes and systems to plan, create and review high-quality content in two-week sprints
As the division’s owner of content quality, set staff expectations and screen all content for quality, accuracy and alignment with brand positioning, voice and style guidance
As player-coach, regularly implement all aspects of content production, including research, planning, interviewing and partnering with production teams while simultaneously managing the community content team
Manage vendor relationships and systems to ensure economical, efficient delivery of content
Cross-functional Leadership (10%): Surface content-as-product needs to Product and Tech teams and consult throughout discovery, design and implementation processes
Surface go-to-market needs and effectively guide cross-functional efforts to grow audiences, expand reach and strengthen the BigFuture brand
In partnership with Engagement and Reach Team, set direction and provide feedback to promote BigFuture content across multiple channels
Lead and Manage the Content Team (50%): Lead a team of four that is responsible for optimization of BigFuture.org product content and continuous creation and refreshes of articles, videos and other assets
Ensure you: Set vision, priorities, and expectations for the team, track and manage progress to goals, and provide coaching, feedback, and other support to ensure team members meet and exceed goals, remain engaged, and contribute meaningfully to our mission.
Cultivate an inclusive and high-achieving culture that enables all team members to live out College Board’s Operating Principles effectively.
Bring proven strategic leadership experience and consistently embody College Board’s Manager Expectations in your work.
Establish and manage two-week sprints to work through the team to advance your editorial strategy, steer pivots to continuously improve results, and respond to new, evolving needs